www.indrashishghosh.com

Top 5 Indian Brandson

&

2011

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Internet Users In India250 + Indian Brands Present

On Social Media

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The TopFive

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2.77 MN

2.74 MN

2.13 MN

1.82 MN

1.75 MN

Number ofFANS

(in millions)http://socialbrands.media2win.com/

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1 MTV India

• Fans: 2.77 MN

• Type: Product/ Service

Good use of profile Picture.

Pictures on top of pageWell utilized.

Relevant Page likes.

Effective engagement ofFans via occasional polls.

Useful timely information

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1 MTV India

• Fans: 2.77 MN

• Type: Product/ Service

Same landing page for fans and non fans (no fan gating).

Absence of welcome page.

3-4 wall posts per day.

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2 TATA Docomo

• Fans: 2.74 MN

• Type: Tele- communication

Good use of profile Picture.

Effective Fan gating.

Well utilized welcome Page.

Brand relevant content on wall.

Thoughtful promotion of offer on welcome page

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2 TATA Docomo

• Fans: 2.74 MN

• Type: Tele- communication

Pictures on top of wallseem random.

Posts only once or twicea day.

Content could be morefan engaging.

No likes by page itself.

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3 Vodafone Zoozoos

• Fans: 2.13 MN

• Type: Community

Good use of profile Picture.

A featured fan includedin profile picture.

Photos on top are relevantto the brand

Personalized style of writing.

Effective promotion throughwall posts.

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3 Vodafone Zoozoos

• Fans: 2.13 MN

• Type: Community

Absence of welcome page.

No likes by page itself.

Fan gating not utilized.

Wall posts could be more engaging.

Inconsistent posting on wall

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4 Mumbai Indians

• Fans: 1.82 MN

• Type: Sports Team

Good use of profile Picture.

Effective engagement of fans via posts.

Relevant Page likes.

Consistent updates on team.

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4 Mumbai Indians

• Fans: 1.82 MN

• Type: Sports Team

Pictures on top of wallcould be used better.

No call to action onwelcome page.

Only one post per day.

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5 Axe Angels

• Fans: 1.75 MN

• Type: Product/ Service

Good use of profile Picture.

Effective call to action(fan gating).

Links on welcome page.

Relevant to brand pictureson top of wall.

Good fan engagement through multimediaupdates

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5 Axe Angels

• Fans: 1.75 MN

• Type: Product/ Service

No likes by page itself.

3 -4 posts a day.

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Key Take Aways• Utilize the given space for profile picture.• Have a welcome page and an effective call

to action to like the page.• Engage fans by interesting content.• Post on wall 6 – 7 times a day•Make good use of the images above the

wall.• Have a personalized style of writing on

wall.• Have relevant page likes.

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The Top Five

Twitter

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3.02 L

2.99 L

2.44 L

1.66 L

1.31 LNumber of

FOLLOWERS(in Lakhs)http://socialbrands.media2win.com/twitter/index.php

MTV India

Daily Health Tips

NDTV

Twitter India

Times Of India

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1 MTV India

• Followers: 3.02 L

• Type: Product/ Service

Good use of backgroundimage.

Effective use of hashtags

Exclusive tweets by celebs.

Good follower engagement via tweets.

9 – 10 tweets per day

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1 MTV India

• Followers: 3.02 L

• Type: Product/ Service

Could tweet more times a day

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2Daily Health Tips

• Followers: 2.99 L

• Type: Service

Website URL promoted inbackground image.

Useful information tweeted.

Links to relevant web pages tweeted

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2Daily Health Tips

• Followers: 2.99 L

• Type: Service

Background image could be branded better

Could leverage hashtags more effectively

Followers not retweeted often

Tweets only 2 -3 times a day

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3 NDTV

• Followers: 2.44 L

• Type: News

Frequent tweets giving real time news.

Links to relevant stories and articles in tweets

15 -16 tweets per day.

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3 NDTV

• Followers: 2.44 L

• Type: News

Could make better use of twitter background

Should leverage hashtagsmore effectively

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4 Twitter India

• Followers: 1.66 L

• Type: Digital

Relevant tweets abouttwitter in India

Effective use of hashtags

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4 Twitter India

• Followers: 1.66 L

• Type: Digital

Could use backgroundimage better

Irregular tweet frequency

Rare retweets of followers.

Fan engagement seems low

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5 Times of India

• Followers: 1.31 L

• Type: Media

Good use of backgroundimage.

Effective use of hashtags

Relevant tweets about current affairs and other news.

14 – 15 tweets per day

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5 Times of India

• Followers: 1.31 L

• Type: Media

Could engage followers more

Could leverage use of hashtags

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Key Take Aways• Utilize the background image effectively to

brand your organization.

• Tweet relevant information about your brand.

• Engage followers by asking questions via tweets.

• Tweet 10-15 times a day.

Images in presentation courtesy of:

Lets Socialize

www.wallpaperhd.org , www.freebestwallpaper.com, www.efreebackgrounds.com, www.thehindu.com, trekearth.com

www.indrashishghosh.com

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