Building your Reputation from the Inside Out

Jane Wilson

@thatwilsonwomanwww.thatwilsonthing.com

What makes up a Corporate Reputation?

90% of respondents identified reputation as one of the primary assets for their organisation.*

*Economist Survey 2005

Active Ambassadors

Vocal Detractors

Silent Assassins

Passive Supporters

Your Internal Audience

Engagement

Pride

Identify your Reputation Ambassadors

MY JOB

Getting it Wrong

• Inconsistent internal and external messages

• ‘Parachuting’ in from HQ

• Second hand news

• No awareness of ‘local issues’

• One way traffic

Walking the Talk

• A passion and pride that comes from the top

• A focus on integrity and transparency

• Identifying your potential reputation ambassadors

• Tailoring your message for local markets

Passion and engagement start at the top

When the CEO is proud of the organisation it shines through

and can have a huge impact on the success of employee

engagement