Building your Reputation from the Inside Out
Jane Wilson
@thatwilsonwomanwww.thatwilsonthing.com
What makes up a Corporate Reputation?
90% of respondents identified reputation as one of the primary assets for their organisation.*
*Economist Survey 2005
Active Ambassadors
Vocal Detractors
Silent Assassins
Passive Supporters
Your Internal Audience
Engagement
Pride
Identify your Reputation Ambassadors
MY JOB
Getting it Wrong
• Inconsistent internal and external messages
• ‘Parachuting’ in from HQ
• Second hand news
• No awareness of ‘local issues’
• One way traffic
Walking the Talk
• A passion and pride that comes from the top
• A focus on integrity and transparency
• Identifying your potential reputation ambassadors
• Tailoring your message for local markets
Passion and engagement start at the top
When the CEO is proud of the organisation it shines through
and can have a huge impact on the success of employee
engagement