Restaurant services

M a n c h e s t e r U n i t e d v s .

F i ra n g i Pa a n i

Restaurant Services

M A N C H E S T E R U N I T E D R E S TA U R A N T A N D B A R , K O R A M A N G A L A ,

B A N G A L O R E

Type : Restaurant and Bar

Food type: American, Continental, Indian

Features: Draught Beer, Large group friendly

Payment methods: Visa, master, cash

Average pint of Beer: Rs.150 + Tax

Average meal for two: Rs.1000

Ambience: celeb frequented, Gaming

Meal type: Lunch, Buffet, Dinner

O t h e r F e a t u r e s :

S e r v e s f o o d

K i d f r i e n d l y

G a m e s

Va l e t P a r k i n g

C i g a r s a v a i l a b l e

S e r v e s A l c o h o l

L a r g e S c r e e n

L i v e m u s i c

B a r A r e a

D J

A i r C o n d i ti o n e d

M A N C H E S T E R U N I T E D R E S TA U R A N T A N D B A R , K O R A M A N G A L A ,

B A N G A L O R E

F I R A N G I P A A N I R E S TA U R A N T A N D B A R , K O R A M A N G A L A , B A N G A L O R E

Type : Restaurant and Bar, English Pub

Food type: American, Continental, Indian

Features: Notable Beer & Wine list, Large

group friendly

Payment methods: Visa, Amex, master, cash

Average pint of Beer: Rs. 160

Average meal for two: Rs.1000

Ambience: Bar Scene, bar seating

Meal type: Lunch, Buffet, Dinner

F I R A N G I P A A N I R E S TA U R A N T A N D B A R , K O R A M A N G A L A , B A N G A L O R E

O t h e r F e a t u r e s :

S e r v e s f o o d

C o l o n i a l A m b i e n c e

B i g s h i p c r a ft e d i n

m i d d l e

G o o d l o c a ti o n

C i g a r s a v a i l a b l e

S e r v e s A l c o h o l

P o l i s h e d w o o d

R e t r o m u s i c

B a r A r e a

A i r C o n d i ti o n e d

H Y P O T H E S I S O F T H E P R O J E C T

Hypothesis:

Manchester united Restaurant is successful in restaurant business compared to the

other restaurants at Koramangala.

Alternate Hypothesis:

Manchester United lost its competition to Firangi Paani

Notes:

1. The evaluation of success is done on the basis of quality of tangibles and services.

2. The study is made to identify the entry barriers of Manchester United restaurant, to

identify the potential customers for the restaurant and to study the threat of substitute

products and services in the same locality.

M A N C H E S T E R U N I T E D V s . F I R A N G I PA A N I

Scope of the survey

Survey Analysis

Insights

SERVQUAL Model

Results

Strategies

S C O P E O F T H E S U R V E Y

No. of surveys used : 3 Manchester United Firangi Paani Restaurant Services

Means of data collection : Online + Field Total People Met : 172 (Field)

Responses gathered: Manchester United: 61 Firangi Paani: 60 Restaurant Services: 31

The survey was designed in consideration to quality of food, service, ambience and recommendations with evaluation of the same on a likert scale of 1-5.

Model Survey : Firangi Paani

E l e m e n t s r e c a l l e d – M a n c h e s t e r U n i t e d

• Average age group of the people surveyed: 25

FC service fun ManU food Ambience0%

10%

20%

30%

40%

50%

60%

11% 13%18%

31%

44%

51%

Percentage recalled

Percentage recalled

fun

Servi

ceDrin

ks

nothing s

pecific

Food

Ambience0%

10%

20%

30%

40%

50%

60%

7% 7%

20%23%

30%

50%

Percentage of recall

Percentage of recall

E l e m e n t s r e c a l l e d – F i r a n g i P a a n i

Q u a l i t y o f S e r v i c e

Strongly disagree

Disagree Neither Agree Strongly agree0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

6%

3%

26%

32% 32%

10%

6%

10%

29%

45%

ManU seated promptlyFirangi Paani seated promptly

Strongly disagree Disagree Neither Agree Strongly agree0%

10%

20%

30%

40%

50%

60%

3%

19%

26%

35%

16%

10%

3%

0%

55%

32%

ManU Ordering time quickFirangi Paani Ordering time quick



5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

10%

26%

10%

32%

23%

13%

0%

10%

45%

32%

ManU Server-friendly and patientFirangi Paani Server-friendly and patient



5%

10%

15%

20%

25%

30%

35%

40%

45%

19%

16%

23%

29%

13%13%

3%

6%

39%

35%

ManU CommunicationFirangi Paani Communication




5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

0%

35%

23%

19%

23%

13%

3%

6%

45%

32%

ManU server answer all qnsFirangi Paani server answer all qns



10%

20%

30%

40%

50%

60%

0%

10%

13%

45%

32%

13%

3% 3%

55%

26%

ManU Overall service excellentFirangi Paani Overall service excellent



10%

20%

30%

40%

50%

60%

0% 0%

23%

29%

48%

10%

0%

10%

55%

23%

ManU Dining experience- valueFirangi Paani Dining experience- value


F i r a n g i P a a n i f a c t s :

• 4 6 . 5 % o v e r a l l s t r o n g l y a g r e e t h a t F i r a n g i P a a n i h a s a b e tt e r

q u a l i t y o f s e r v i c e

• 8 2 % v i s i t e d t h e r e s t a u r a n t w i t h o u t r e s e r v a ti o n

• 8 6 % s a y s t h e w a i ti n g ti m e w a s a b o u t w h a t t h e y e x p e c t e d

• 7 7 % a g r e e t h a t t h e y w i l l r e c o m m e n d F i r a n g i P a a n i

M a n c h e s t e r U n i t e d f a c t s :

• 2 6 . 7 % o v e r a l l s t r o n g l y a g r e e t h a t M a n U r e s t . H a s a b e tt e r

q u a l i t y o f s e r v i c e

• 4 8 % v i s i t e d t h e r e s t a u r a n t w e n t w i t h r e s e r v a ti o n

• 8 4 % s a y s t h e w a i ti n g ti m e w a s a b o u t w h a t t h e y e x p e c t e d

• 9 4 % a g r e e t h a t t h e y w i l l r e c o m m e n d M a n c h e s t e r U n i t e d

A m b i e n c e


5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

3% 3%

6%

42%

45%

10% 10%

23%

45%

16%

ManU LivelyFirangi paani Lively

A m b i e n c e


10%

20%

30%

40%

50%

60%

70%

0% 0%

13%

23%

65%

10%

3%

23%

48%

16%

ManU InteriorsFirangi paani Interiors

A m b i e n c e


10%

20%

30%

40%

50%

60%

70%

0%

6% 6%

26%

61%

3%

10%

29%

42%

16%

ManU seating arrangementFirangi paani Seating arrangement

A m b i e n c e


10%

20%

30%

40%

50%

60%

0% 0%

19%

26%

55%

3%

6%

23%

45%

23%

ManU furniture neatFirangi paani furniture neat

A m b i e n c e


10%

20%

30%

40%

50%

60%

70%

0% 0%

6%

35%

58%

0% 0% 0% 0% 0%

ManU matches upto dateFirangi paani matches upto date

A m b i e n c e


10%

20%

30%

40%

50%

60%

0%

3%

16%

29%

52%

6% 6%

19%

48%

19%

ManU Worth a revisitFirangi paani Worth a revisit

A m b i e n c e

F i r a n g i P a a n i F a c t s

• 2 0 . 3 % o v e r a l l s a y s t h e y s t r o n g l y a g r e e t h e a m b i e n c e i s g o o d

M a n c h e s t e r U n i t e d F a c t s

• 5 6 . 7 % o v e r a l l s a y s t h e y s t r o n g l y a g r e e t h e a m b i e n c e i s g o o d

Q u a l i t y o f F o o d


10%

20%

30%

40%

50%

60%

3%

0%

6%

42%

48%

10%

3%

19%

42%

26%

ManU Hot and freshFirangi Paani Hot and fresh



10%

20%

30%

40%

50%

60%

0%

3%

16%

32%

48%

13%

16%

13%

32%

26%

ManU menuFirangi Paani menu



10%

20%

30%

40%

50%

60%

70%

0%

6%

3%

29%

61%

10%

23%

16%

32%

19%

ManU quality of foodFirangi Paani quality of food



10%

20%

30%

40%

50%

60%

70%

0%3%

10%

26%

61%

23%

13%

26%29%

10%

ManU taste and flavoryFirangi Paani taste and flavory


Manchester United Facts

• 57% strongly agree that food is better

Firangi paani facts

• 26.2% strongly agree that the food is better

G e n e r a l R e s t a u r a n t s e r v i c e s s u r v e y

• 90% of the respondents know of Manchester United restaurant

• 74% of the respondents know of Firangi paani restaurant

• 68% of the respondents were Non-vegetarian

• 69% of the respondents quoted that they went to restaurant when a friend

recommends him

• 61% of the respondents says they will go to a restaurant by just seeing on the

passway

• 81% of the respondents says they look for tasty food at first instinct

• 87% of the respondents says they look for ambience in a restaurant

• 74% of the respondents says they find ManU and Firangi Paani have more

commanalities

R e s u l t s

Zone of defection zone of indifference zone of affection0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

11.90% 13.47%

74.41%

15.20% 16.10%

68.60%

Firangi PaaniManU

• R e j e c ti n g t h e n u l l h y p o t h e s i s .

• I t i s p r o v e n t h a t M a n c h e s t e r U n i t e d l o s t i t s c o m p e ti ti o n t o

F i r a n g i P a a n i

Research is to see what everybody else has seen, and to think what nobody else thought

THANK YOU!

Abbas MithaiwalaAbdul Rahim Shah

Baleshwar SrivastavaVidhyalakshmi K

Vinay Patil

Business

Restaurant services