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A look at business six months into 2012 with recommendations for the future.
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Restaurant - Mid Year Review
Action Steps To Improve Profitability
Restaurant Sales Outlook
Sales Are Up, But Traffic Down
McDonald's warns on declining consumer confidence. The largest restaurant chain said consumer confidence may be a challenge in U.S. and abroad
Commodity Cost Rise
Oil Futures Starting Rise Again
Agriculture Secretary: Drought Won’t Affect Food Prices This Year
Market Factors
Oil Futures Wheat Futures
Corn Surges 7% As Hot Midwest Threatens Crops
Economic Uncertainty
Election Year Politics
Potential Tax Increases
External Factors
Supreme Court health care ruling meets criticism from restaurant industry.
Many within the industry warn that the enactment of health care reform as it stands would severely hamper the industry’s fragile growth. “When you couple these new expenses with the lack of growth capital and uncertainty about taxes, this is certainly not a recipe for growth,”
Quick Serve & Fast Casual should do well over the next six months.
Persistent Softness for Full Service
Creating value, managing costs and bolstering the brand will be key to combating industry volatility
Margin Pressure
Menu Menu Pricing Review. When was Your Menu Last Updated? LTO Strategy For Value Meals For Consumers Utilize Direct Mail Menu Marketing Programs
Marketing Loyalty Program That Offers Value For Consumers Pro Actively Manage Cause Related Marketing Programs Utilize Social Media Marketing To Build Your Community Manage Your Brand Reputation. Encourage Positive Reviews
On Consumer Review Sites Provide Value With Monthly Email Marketing
Actions Steps For Increased Profitability
Operations
Review Inventory Management Process
Invoice Review Process in Place To Ensure Proper Pricing
Exercise Portion Control
Budget Review – Is Your Spending Achieving The Goals Of Acquiring and Retaining Customers.
Guest Experience
Review Server Training Process
Build A Customer Database
Setup An Ongoing Customer Survey Program
Actions Steps For Increased Profitability
For Additional Information And A Free
Customized Revenue Analysis
Contact
CORE Restaurant Marketing
888-890-9492 x 101
