RETHINKING YOUR

BUSINESS’ COMMUNICATIONS

TECHNOLOGY STRATEGY

Don’t Get Distracted It’s easy to get caught up in all the specifications, features and jazzy vendor demos. While providers with the most bells and whistles often win flash

doesn’t always equal substance.

Often, it’s only after implementation that businesses discover that Cool tools alone won’t help you accomplish what you sought to achieve. Savvy implementation, training, and support make the difference in the long run.

Take a lesson from J.K. Rowling ... Start from the end.

Ask yourself these questions:

Why and with whom are you communicating?

What kind of communications infrastructure do you need to facilitate your business objectives?

What will maximize the value of every communication touch point?

Your hosted communications strategy should leverage its systems and services to:

Improve customer relationships

Increase revenue

Reduce cost and capital

Increase communication quality

Reduce risk

Capture valuable data

Communications systems and services are strategic enablers at every touch point and should be a consistent catalyst for

accelerating growth.

Ensuring Communications Systems are Accelerators of Growth

The products you use must be interoperable and integrate within a larger framework and network environment.

Consider performance gains over time as opposed to just the “hard” cost savings that deliver only short-term results.

Hosted communications should be viewed in terms of total value equations and considered not a means to end, but a potential competitive advantage.

Give mobility proper weight in your functionality matrix

Even though you may know where you want your hosted communications strategy to take you, remember it has to

exist in a world of changing trends and market drivers.

Trends and Market Drivers Effecting Your Strategy

The rise of user expectations with constrained IT budgets

A growing acceptance of BYOD within the enterprise

Mobility, mobility, mobility

The increase in global/remote workers

The growing desire for on-demand access to content, colleagues and data

The future points to hosted communications as a source of strategic value and competitive

differentiation.

Learn More