RETURNED EP ENGAGEMENT PLAN

WHY THE PLAN ?

Better brand image of the organisation.

Proper closure of the

internship experience of

the EP.

Getting more raises and matches !

Making the EP – a promoter

of the internship.

WHAT IS THE PLAN ? We engage the EP with our local chapter once he returns. We close his experience, take feedbacks, if he is a detractor we try to make him feel better about the internship to ensure he is a passive or a promoter, not only on NPS but in real terms i.e he does NOT bad brand us in the market but actually refers our product to others.

The basic objective of the plan is to leverage out of the returned EPs as much as we can not only because as an organisation we need to service him but also because we can leverage a lot out of him.

HOW??

REPM – Returned EP

Meeting

REP Buddies Case studies distribution

Certification

RnR Campaigns

Re-integration (TMP/TLP or

AMs)

Proper Feedback

Mechanism

Engagement in delivery of next cycle of

EPs

Personal Counselling

Sessions

REP BUDDIES You devote a team of 3-6 members (a taskforce, OC etc. depending on the

number of EPs you realized). They contact each EP, talk to them about their experience briefly and send them a form which asks for material for impact reports and case studies and ensure the filling of this form from their EPs.

CASE STUDY DISTRIBUTION The case studies that you make should be emailed back to all EPs (You can make

cover pictures maybe) and ask them to upload it on social media.

The case studies should briefly describe their experience and the post should have a registration form link for the internship. This is a way of social media promotions.

Synergize with VP M, you can make a flickr account or an album on facebook which have only case studies of various EPs. A link of this album can be sent to all your prospective EPs to show how the experience of others has been.

CERTIFICATION Your EPs should be given physical copy of certificates.

Tell them that they will be certified only when they submit their impact reports case studies and fill the NPS (tell them about NPS and get it filled by them to ensure a better response rate)

PROPER FEEDBACK MECHANISM A proper brand survey and feedback form must be sent to each EP asking in detail

about their experience. The EP buddies should ensure the filling of the form.

One common form can be made for the EP which asks for picture for case studies, impact reports, and feedback questions.

For example : https://podio.com/webforms/5011689/391890

REPM REPM – Once your major number of EPs return you should do a Returned

Exchange Participant Meeting where you deliver sessions in which they introspect their experience and how it has impacted them. You help them relate to the fact that this experience has helped them discover their true self and their aspirations in life. (You can let us know if you want an agenda and sessions for such an EPM.)

The objective of a REPM is to close their experience and once it is done in the right way you will somehow convince them that they had a good experience all over and that it was worth it, which automatically makes them a promoter of the internship.

This REPM should ideally be done once they all submit their Case studies, impact reports and fill NPS.

You can give them physical copy of certificates on this day by your LCP and ensure that its jazzed up so that they feel the importance of it.

RE-INTEGRATION This is the most ideal scenario that you should have where atleast 80% of your

EPs are reintegrated as a member or an AM.

It is a synergy project with your VP TM where your job is to ensure that the EPs turn up for the reintegration meeting and the VP TM allocates them the department they should be working in.

If your VP TM feels that some EP is not fit to be recruited as a member then you should consider them as an AM for your CUs.

You can create a ‘Delivery Support Group’ of AMs who can be made EP buddies of the new raises that you have. This delivery support group will be a very good support system for the new raises as they have the experience already. This step needs to be very very cautious as if your EP buddy did not have a good experience then he might be a bad influence on your new raise. So you need to have a very strong induction and select only those EPs for this who had a good experience.

DELIVERY OF NEW EPS You can call your REPs who had a good experience on your EPMs for new

EPs. This can help in a lot of ways –

o When your raised/matched EPs will hear the experiences of returned EPs they will be more excited for the internship.

o They can subtly do all the expectation settings with the EPs that you want to do.

o If your reintegration is done well you can also drive down IXP raises for the coming cycle.

o They can help in CPS as they have experience of various countries.

o They can be EP mentors for those who are going to the country they went to. Example – All your matches to Russia can be mentored by a Russia return EP.

CAUTION !!These are a lot of strategies that you can use to keep them engaged, brand yourself better and make them promoters and at the same time leverage out of their experience BUT you need to be very smart while doing all of this and pick the strategies that suit your reality. They have a potential to back fire and create a mess if not used in the right way at the right place. Usage of them can really help you boost raises as well as delivery rate.