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Reuters is the most trusted information brand worldwide & with nearly 3,000 journalists worldwide & powered by Thomson Reuters, Reuters.com provides business professionals with breaking news first & then with instantaneous analysis of market impact delivers intelligence to move markets. More info: http://sales.reuters.com/mediaguide/ In addition to Reuters.com, TS² (TIMES SQUARE²), a Reuters/NASDAQ alliance, is the immense digital display standing tall in the heart of Times Square that is the ideal & trusted stage for today’s biggest & boldest brand events. More info: www.TimesSquare2.com
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Knowledge.Power.
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Power.Impact.
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Knowledge.Thomson Reuters Background
KNOWLEDGE THOMSON REUTERS BACKGROUND
Knowledge.Over 160 years of expertise
Power.Independence, integrity, freedom from bias
Impact.Impact.Speed, accuracy, market influence
Thomson Reuters powers the world’s markets with news and insight.
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The World’s Leading Source of Intelligent Business News and Information
KNOWLEDGE THOMSON REUTERS ORGANIZATION
Legal / Tax & Accounting /Scientific / Healthcare$5.5 billion in revenue23,370 employees
$7.9 billion in revenue
Media / Sales & Trading /Investment & Advisory / Enterprise
Scientific / Healthcare
$7.9 billion in revenue27,420 employees
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37 39 Canada Media 9,515 6%
Among the Most Trusted Global Brands
KNOWLEDGE TRUSTED GLOBAL BRAND
RANK PREVIOUS RANK BRAND COUNTRY/REGION SECTOR BRAND VALUE CHANGE IN BRAND VALUE
37 39 Canada Media 9,515 6%
38 39 United States Financial Services 9,091 -3%
39 44 Italy Luxury 8,763 5%
40 45 France FMCG 8,699 9%
41 42 Netherlands Electronics 8,658 0%
43 41 United States Electronics 8,347 -6%
Source: Interbrand Best Global Brands 2011. Ranked #39 in 2010. Ranked #40 in 2009. Disney is the only media brand ranked higher.
42 40 United States Financial Services 8,620 -3%
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We are the Largest International News Agency in the World
KNOWLEDGE LARGEST NEWS AGENCY IN THE WORLD
3000Journalists
300Photo Journalist
300Video Journalist
200News Bureaus
Powering the most influential news and information providers:
3000Journalists
300Photo Journalist
300Video Journalist
200News Bureaus
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RANK VISITS GOOGLE NEWS GOOGLE BLOGS TOTAL
1 Associated Press/AP 3,108 4,280 7,388
KNOWLEDGE INFLUENTIAL NEWS ORGANIZATION
One of the World’s Most Influential News Organizations
2 New York Times 1,785 4,930 6,715
4 Wall Street Journal 1,739 2,650 4,389
5 Bloomberg/Bloomberg News 750 2,143 2,893
6 BCC/BBC News 681 1,570 2,251
7 Agence France Presse/AFP 767 1,481 2,248
8 CNN 380 1,570 1,950
9 Washington Post 448 1,290 1,738
10 TMZ/TMZ.com 160 1,171 1,331
3 REUTERS 1,825 3,170 4,995
10 TMZ/TMZ.com 160 1,171 1,331
Source: Chart by Nate Silver, http://fivethirtyeight.blogs.nytimes.com
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An extensive range of expertise, in-depth analysis, commentary and opinion:
KNOWLEDGE EDITORIAL TEAM
World Class Editorial Team
• Financial bloggers• Financial bloggers
• White House correspondents
• Investigative reporters
• Healthcare policy experts
• Op-Ed line-up
• Foreign affairs columnists
• Best-selling authors
• Social media experts
• Editorial luminaries
• Pulitzer Prize-winning journalists
Felix Salmon
Financial Blogger
Chrystia Freeland
Editor
Thomson Reuters Digital
Lauren Young
Personal Finance Editor
Jim Impoco
Executive Editor
Kenneth Li
Editor, Reuters.com
Stephen Adler
Editor-In-Chief
Reuters News
Anthony De Rosa
Social Media Editor
Financial Blogger
Jack Shafer
Columnist
Personal Finance Editor
David Rohde
Columnist
Editor, Reuters.com
7POWERREUTERS.COM REACH
Site Statistics
22.6MMUnique Visitors
140MMPage Views
6.2Page Views per Visitor
4.19 mins.Time Spent per VisitUnique Visitors Page Views Page Views per Visitor Time Spent per Visit
Source: WebTrends, 2011 Monthly Average
8POWER SOCIAL MEDIA OVERVIEW
Social Media Overview
Reuters is at the forefront of social media:
• Our key journalists are active and influential on Twitter
Reuters average monthly Facebook posts have been viewed over 10 million times, receiving 16,000+ responses.
• Our key journalists are active and influential on Twitter
• Recently launched Social Pulse — a social media hub designed to show the most talked-about news, companies and influencers across the Web.
162,294+ Fans
Source: Facebook Analytics 2012 and Twitter Analytics 2012
1,519,100+ FollowersReuters’ followers are most interested in politics, business, science, finance and stocks.
Our Audience
POWEROUR AUDIENCE
62% $83K 32%
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62%Male
$83KAverage HouseholdIncome
32%
46Average Age
56%College/Post Graduate
Professional/Executive/Managerial
Source: Nielsen@Plan Rel 4 2011
Average Age College/Post Graduate
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Reuters Audience Select
Reach your audienceTarget consumers within premium relevant content
POWER AUDIENCE TARGETING
Integrate your messageCustomize your creative to increase brand relevance
Deliver your brand message to
the right audience.
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Mobile Reach
POWERMOBILE REACH
U.S. Mobile Site Metrics
22.7MM
11.3MM
7.5MM22.7MMPage Views
Unique Visitors
11.3MMVisitsSource: Bango, 2011 Monthly Average
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Mobile Engagement
POWERMOBILE ENGAGEMENT
Total Mobile App Downloads
975KiPhone
746KiPad
290KBlackberry
282KAndroid
Source: Bango, WebTrends and iTunes, 2011
13POWER REUTERS SUMMITS
Reuters Summits
Where the world’s leading CEOs, financial executives,government officials, regulators and investors meet.
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An exceptional sponsorship opportunity targeting influential decision-makers.
• Sought-after speakers
• Industry experts
• Key global topics
• Game-changing results
• Online visibility
• Marketing promotion
• Event publicity
• Times Square signs
The perfect place to drive awareness
and excitement around your brand.
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Times Square2: Thomson Reuters Sign and NASDAQ Tower
POWER TIMES SQUARE2
Thomson Reuters Sign
43rd Street and 7th Avenue, 22 stories high,11 giant LED screens,
NASDAQ Tower
43rd Street and Broadway, 7 stories high,Full wrap-around NASDAQ,
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11 giant LED screens,1.4 million pixels, 16.7 million colors
• Real-time feed from Reuters.com enables integration across online and mobile platforms
Full wrap-around NASDAQ,1280 x 1676 pixels
• Times Square is a global stage for broadcast events including the Thanksgiving Day Parade and New Year’s Eve Ball Drop
1.5MM 30MM1.5MMPeople pass through Times Square daily
30MMTourists visit Times Square annually
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Custom Creative: Smart Topics Overview
IMPACT CUSTOM CREATIVE: SMART TOPICS OVERVIEW
Target your audience with a dynamic grouping of related articles based on relevant editorial channels, keywords and/or phrases.
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channels, keywords and/or phrases.
Each campaign includes:Your message
300x600 half page ad
Custom background:Full page background skin
Leaderboard:728x90 leaderboard ad728x90 leaderboard ad
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Custom Creative: Smart Topics Up Close
IMPACT CUSTOM CREATIVE: SMART TOPICS UP CLOSE
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Custom Creative: Expandables Overview
IMPACT CUSTOM CREATIVE: EXPANDABLES OVERVIEW
Expandable Rich Media Unit
Always visible
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Always visible
Auto-expands on first impression
Can live on any page
Fully customizable
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Custom Creative: Expandables Up Close
IMPACT CUSTOM CREATIVE: EXPANDABLES UP CLOSE
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Custom Creative: Push Up Unit Overview
IMPACT CUSTOM CREATIVE: PUSH UP UNIT OVERVIEW
Custom expandable developed exclusively for Reuters
Less obtrusive than a pushdown
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Less obtrusive than a pushdown
Always visible
Auto-expands on first impression
Can live on any page
Fully customizable
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Custom Creative: Push Up Unit Up Close
IMPACT CUSTOM CREATIVE: PUSH UP UNIT UP CLOSE
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Custom Creative: IAB Filmstrip Overview
IMPACT CUSTOM CREATIVE: IAB FILMSTRIP OVERVIEW
Enables enhanced creative story-telling capabilities within a single ad creative
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Comprised of up to four customized 300x600 half page ads
As user navigates through session, subsequent panels of ad follow them
At any time, user can slide ad to any frame in sequence
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POWER FILM STRIP
Custom Creative: IAB Filmstrip Up Close
IMPACT CUSTOM CREATIVE: IAB FILMSTRIP UP CLOSE
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Cross-Platform Program Overview: Audi
IMPACT CROSS-PLATFORM PROGRAM OVERVIEW: AUDI
Campaign Objective:Build awareness and excitement for the new Audi A6 2012
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Amplify Audi’s message to make the road a more intelligent place
Generate leads for the A6 and drive users to the show rooms
Time Period:Q3-Q4 2011
Target Audience:European Luxury Car Owners
Solution:Solution:Custom creative intelligent/relevant news smart topic
Custom creative extension across Kontera Network’s business/ finance sites
High profile, targeted media in top breaking news and features
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Cross-Platform Program Up Close: Audi
IMPACT CROSS-PLATFORM PROGRAM UP CLOSE: AUDI
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Cross-Platform Program Overview: MasterCard
Campaign Objective:Introduce World Elite Card
IMPACT CROSS-PLATFORM PROGRAM OVERVIEW: MASTERCARD 25
Time Period:Q2-Q4 2011
Target Audience:Affluent Business Traveler
Solution:Exclusive sponsorship of Business Traveler section
Custom creative with Travel Postcard smart topicCustom creative with Travel Postcard smart topic
High profile and fixed ad placements on home page
Utilized key site and mobile assets
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POWER SPONSORSHIP PROGRAM
Cross-Platform Program Up Close: MasterCard
IMPACT CROSS-PLATFORM PROGRAM UP CLOSE: MASTERCARD
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Cross-Platform Program Overview: Allianz
IMPACT CROSS-PLATFORM PROGRAM OVERVIEW: ALLIANZ
Campaign Objective:Promote investment, insurance and retirement solutions
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Time Period:Q1-Q4 2011
Target Audience:Relevant Business and Financial Decision Makers (online and mobile)
Solution:Custom creative Trending Module smart topic
Exclusive and high profile home pages and section Markets SliderExclusive and high profile home pages and section Markets Slider
Premium video, iPad and mobile site sponsorships
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Cross-Platform Program Up Close: Allianz
IMPACT CROSS-PLATFORM PROGRAM UP CLOSE: ALLIANZ
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Cross-Platform Program Overview: Sprint
IMPACT CROSS-PLATFORM PROGRAM OVERVIEW: SPRINT
Campaign Objective:Promote NOW network in an innovative way
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Time Period:Q1-Q2 2011
Target Audience:Business Professionals
Solution:Custom Breaking News creative hub and interactive game
High profile and fixed daily home page custom placementHigh profile and fixed daily home page custom placement
Integrated messaging on site, mobile and signs
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Cross-Platform Program Up Close: Sprint
IMPACT CROSS-PLATFORM PROGRAM UP CLOSE: SPRINT
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Cross-Platform Program Up Close: Sprint
IMPACT CROSS-PLATFORM PROGRAM UP CLOSE: SPRINT
32IMPACT PREMIUM PARTNER
The Premium Partner for Your Brand Marketing
Leverage the knowledge, power and impact of Thomson Reuters.
Content AudienceContentDistribution of independent and ground breaking global news and information
TargetingScalable and accurate solutions in premium content
Creative
AudienceReach key business professionals and decision makers
Social MediaEditorial team at forefront of leveraging and spreading content with support of 1.6 million+ fans/followers
Full service creative team to develop strategicand results-oriented custom solutions
Thank YouBrian Zimmerman, Ad Mgr. (Southeast) Reuters.com & TimesSquare2.comThank YouBrian Zimmerman, Ad Mgr. (Southeast) Reuters.com & TimesSquare2.comReuters Media Media Kit & facebook.com/TimesSquareOutdoorThomson Reuters Thomson Reuters Thomson Reuters Thomson Reuters (corp. home page)404-942-6360 office | 404-386-0424 [email protected]/in/brianzim | @brianzimbz | RSS
