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Max Hornick - Account ExecutiveJordyn Atkins – Assistant Account Executive/Copy Editor
Mackenzie Palmer – Media/Social Media DirectorChristianna Dolph – Creative Director
Kyra Steverson – Budget Director
SOUTHWEST MICHIGAN CHILDREN’S TRAUMA ASSESSMENT CENTER
“It Takes a Village” Campaign
Kalamazoo’s key donor publics are not familiar with CTAC, which has limited the
organization’s growth in spite of high demand for its services, resulting in a five-
month wait list for new clients.
Problem Analysis
●Researched a strategic
selection of Kalamazoo
organizations
●Distributed Qualtrics survey
to members of 4 key local
organizations
Research & Planning
Partnering Publics
●KPL ONEplace
●The Learning Network of
Greater Kalamazoo
Donor Publics
●Kalamazoo Community
Foundation (KCF)
●WMU Foundation (WMUF)
Target Publics
Theme / Tagline
“It takes a village to
raise resilient kids.”
To increase the number of CTAC’s funding sources from 5 to 7
and to establish a new organizational partnership between
November 2015 and March 2016.
Goal
●Informational Objective: Awareness
●January 15
●Attitudinal Objective: Proposal
●February 15
●Behavioral Objective: Partnerships
●March 11
Partnering Public Objectives
●Informational Objective: Awareness
●January 15
●Attitudinal Objective: Applications
●February 15
●Behavioral Objective: Grants
●March 11
Donor Public Objectives
●Social Media:
Strategy One: Digital Media Outreach
●Social media:
Strategy One: Digital Media Outreach
●Social
media:
Strategy One: Digital Media Outreach
●Stand-alone website: childrenstrauma.org
Strategy One: Digital Media Outreach
●Monthly e-newsletter
●News
●Events
●Staff or volunteer
spotlight
Strategy One: Digital Media Outreach
●Trauma Workshop
●Partnership Proposal Meeting
Strategy Two: Partnership Proposals
●KCF: Letter of
Inquiry
●KCF: Grant
Application
●WMUF: Grant
Request
Strategy Three: Grant Development
Budget●Digital Media Outreach: $1,699.50
●Social Media Labor @ $22.50/hr x 5 hrs/wk x 9 wks = $1,012.50
●Newsletter/Web Editor Labor @ $22.50/hr x 30 hrs = $675●Web Domain/Hosting @ $12/yr = $12
●Partnership Proposals: $919.54●1000 brochures = $324.54●Refreshments for Trauma Workshop = $500●Room rental for Trauma Workshop = $50●Trauma Workshop Facilitator Labor @ $22.50/hr x 2 hrs = $45
TOTAL CAMPAIGN COST: $2,619.04
●Increase in traffic to the new website
●Increase in number of followers, comments, and discussions on social media
●Increase in donations●Increase in email
subscribers●Responses to second-round
Qualtrics survey (partner and donor publics, informational objective)
Evaluation●Presenting the partnership
proposal (partner publics, attitudinal objective)
●Submitting the grant applications (donor publics, attitudinal objective)
●Signing of partnership agreements (partner publics, behavioral objective)
●Receipt of grants (donor publics, behavioral objective)
●Highlight the need for communities to work together to raise resilient kids
●Establish meaningful, mutual partnerships with leaders in the community
●Online resources are essential for communication
●Working together to support children’s recovery from trauma
Conclusion
Thank you for your time!
Any questions?
