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Revolution or evolution? How are Belgian companies picking up on social media? Thanks to three consecutive years of research among Belgian communication professionals, Leads United can shine a light on the evolution of social media usage in Belgium. Based on this research, we have five advices for you to start
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Revolution OR EvolutionSocial media adoption in BelgiumSMF2010 – 25/6/2010Pieter De Wit
Agenda
• The ‘About us’
• The research
• The figures
• The conclusions
• The advice
• The questions
About Leads United
Leads United is a communications consultancy with a clear goal in
mind – positioning our clients’ brands, ideas and activities in the
minds of its relevant target audiences.
Leads United is an expert in media relations, internal
communications, crisis communications and online communications.
About the research
• Telephone interviews by @mathiaspattyn
• 70 communications professionals
• Different industries, incl. governments
• Third year• 2007: focus on blogging• 2008: expanding to ‘social media’• 2010: including ‘why are you doing it?’
• Find more online via ‘#LUsm10’
• Full report available via [email protected] or @leadsunited
The figures
20072008
2010
Social media
Top of mind awareness
+ social networks
- wikis- podcasts
EvolutionIn the tools
Social media
policy
The figures
2010
Term
‘Social Media’
84% couldgive at least one example
Top of mind
awareness per tool
84% - social networks 70% - microblogs 22% - videocasts 17% - blogs 1,5% - podcasts 1,5% - wikis
Accessto social media tools
has access to everything
has access
to social networking sites
64%
77%
Professional use
of social media
4% uses all tools43% uses none
14% will be using it soon
Objective of social media use
Reaching target groups > Visibility > Products > Internal communications > Recruitment > Content Management
Use across disciplines
External comms > Internal comms > Crisis comms
No monitoringMonitoring
Monitoring Via social media
to negative online feedback
Response
69% does
not monitor
7% does not want to react
Conversation via social media in 4
uses it for conversations1
Use across disciplinesSales > Customer support > Product development
Policyimplementation
in 4has a guideline in place1 Social m
edia policy
Internet policy
International policy
> >
(R)evolution?
(R)evolution?
People are still looking to find their way professionally
The advice
1Access to all tools for your communication professionals
Guidelines to avoid surprises2Make sure yourcommunication professionalsknow the tools and know how to use them3
Monitor for company, products and people4Use it for dialogue, not for shouting5
Questions?
Contact
Pieter De Wit
T: @pietr
Leads United
Aartselaar-Antwerpen
T: +32-3-466 01 88
T: @leadsunited
W: www.leadsunited.com
