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OEM/OPERATORPROPOSAL
To succeed in the digital economy, you must spend less time on the tech and more on the data.
HI WE ARE QUIQ INFOTECHWe are trying to change the way people connect by launching, India's first fully
#madeinindia VoIP based calling app - Ringr.
WHY US 'RINGR & YOU'As a OEM or an OPERATOR ,partnering with us creates a winning combination for both parties in areas
of Innovation , Revenue , Big Data & Brand penetration .
INNOVATION 'OEM'As a OEM the amount of innovation or R&D, one can do with product modification or upgrade or innovation is
saturated. In fact,there s very little innovation left to be done on the physical or hardware feature of your devices.
So imagine a product that offers . . .
A PHONE THAT LETS YOU TALK FOR FREE. NO ! REALLY !
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INNOVATION & REVENUE 'OPERATOR'As an Operator ,one of the biggest misconceptions in the telecom industry is that free
calling apps or OTT players are a threat to mobile operators.
OTT players cannot survive without the telecom operator’s infrastructure of phone towers, satellites etc. They need all of these so that customers have access to data – the
very basis of their service.
And this is where telecom operators and OTTs need to collaborate, rather than compete. This can open up new revenue streams for the telecom operators and also help them
stem the drop in voice revenue.
So imagine a product that offers . . .
FOR FREE
Powered by :
A SINGLE RECHARGE THAT LETS YOU CALL
ANYWHERE IN THE WORLD.
For the purpose of this illustration, let us assume the average spend per user per month (ARPU) in India is 200 rupees. That would get the customers about 170 minutes worth of call time on conventional phone calls.
Currently in India you can purchase about 120MB of data for about 30 rupees. That is sufficient for the customers to make 1,150 minutes worth of phone calls using a low band-width VoIP app like Ringr.
So, if the customers use their entire 200 rupees monthly spend to buy data, it would give them 170 minutes of talk time on Ringr, plus an additional 772MB of data to surf the internet. Not only will they get the exact amount of talk
time, they can also surf the internet without paying anything extra.
The telecom operators stand to benefit as they can encourage more people to pay for data. With revenue from voice and SMS on the decline, data has become key to the survival of Telcos. This plan also allows telecos to offset the
decline in voice revenue by charging for data used to make OTT calls, I.e a part of the data sold can be set aside for calls made using VoIP app.
Approach #1
REVENUE 'OEM'As a OEM we can help you identify new services or areas where you could find new revenue streams as well as
create a mobile advertising based revenue share model
Mobile advertising is growing at a fast pace in India compared to
other regions & with the permission advertising model that Ringr has, it's possible for us to create a revenue share based
partnership.
Permission advertising model
BIG DATA 'KNOW MORE ABOUT YOUR CUSTOMER'As a OEM or Operator knowing more about your customers will help to identify new trends even before it happens
& leverage this in products/services to monetise the same.
Apple story
The kind of user data we could acquire using Ringr:• User profile : age group, social
status, • User demographics :
location,likely travel spots• User social network : friends &
close family & where they are• User moods : user behavioural
patterns • User brand curve : the kind of
brands users like to interact
VIDEO ADVERTISING
SAMPLING & TRIAL
SURVEY INTERACTIVE & GAMES
OTHERS
ADVERTISING FORMATS 'PERMISSION ADVERTISING'From conventional display advertising formats which are intrusive to user experience, we are building a permission advertising based model which is not intrusive & rewards user to interact with the brand.
INDUSTRY IS SHIFTING 'BE WHERE THE CUSTOMER IS'Consumers are moving to OTT services & VoiP/Data based services are going to grow rapidly in the country. A
reason why we see industry leaders even launching their own VoIP related apps
OUR USP 'WHAT MAKES US UNIQUE'Ringr is powered by our proprietary QUIQZ compression technology which effectively compressed data up to 30% enabling Ringr to connect calls at lowest data usage & even in low internet speeds. Additionally, the
permission advertising model / rewards engine we have created makes us a unique proposition for users.
1.3Mb* data per minute 400Kb data per minute
*for source click here
RINGR APP 'HOW DOES IT WORK'A quick look at the Ring mobile application & its functionalities
http://bit.ly/GoRingr DOWNLOAD LINK
COMING SOON 'MORE PRODUCTS'
ZAP CALL KI CHING
Video calling & video messaging app using our proprietary QUIQZ
technology
Live broadcasting app using our QUIQZ
technology
WANT TO KNOW MORE 'THE RINGR STORY'
