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SEO authorship presentation from pubcon 2014
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#pubcon
How To Remove Rel=Author Tags From
Your SitePresented by:
Ryan Jones - @RyanJonesManager, SEO & Analytics - SapientNitro
Owdy.co/RyanJones
#pubcon
Google Authorship Is Dead
@RyanJones
#pubcon
Thank You
Ryan Jones - @RyanJonesManager, SEO & Analytics – SapientNitro
www.RyanMJones.comOWDY.co/RyanJones
@RyanJones
#pubcon
Just Kidding
@RyanJones
#pubcon
GoodIdea
BadImplementation
@RyanJones
#pubcon
Rel=Author: the META Keywords of Authority
I stole this image from Miranda and SearchEngineWatch.com
@RyanJones
#pubcon
Authorship Is NOT Dead
@RyanJones
#pubcon
Concepts that will never die:
•Quality
•Uniqueness
•Authority
•Relevance
•Trust
• Tomorrow
@RyanJones
#pubcon
Your Reputation Matters
Not all titles are equal.
@RyanJones
#pubcon
You Can’t Fake Authority
@RyanJones
Note: these are the only two people in the industry I could find with cartoon versions of themselves
#pubcon
Authorship Can Happen Without Google+ Tagging
• Author Bylines• Author Profile Pages / Sections• Entity Based Search (e.g. Hummingbird)• Knowledge Graph• Link Graphs
@RyanJones
#pubcon
In Depth Articles
• Google’s attempt to provide “High quality content”
• How Do I get featured?• Use Schema.org/Article markup• Headline, alternativeHeadline, image, description, datePublished, articleBody
• Properly Implement Pagination & Canonicalization• Link Google+ to your website (why wouldn’t you?)• Have a logo – use schema.org/Organization
@RyanJones
#pubcon
Authorship: The First Step Toward Entity Search
Authorship Focus: Move beyond what is said and focus on who’s saying it.
Authors are Entities. There are lots of other entities (Schema.org)
@RyanJones
#pubcon@RyanJones
#pubcon
Other Schemas
Are you using any of these?
•Website•Organization•Person•Events
Google’s goal is to not just match the query, but to understand the query.
Use Semantic markup and Schemas to help them do this and you’ll be rewarded.
@RyanJones
#pubcon
The Search Box
@RyanJones
#pubcon
Thank You
Ryan Jones - @RyanJonesManager, SEO & Analytics – SapientNitro
www.RyanMJones.comOWDY.co/RyanJones
@RyanJones