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This presentation is from the Design and Promote seminar for Google Authorship. Learn the tricks of Google and other major search engines to help your website stand above the others. For more information be sure to check out our website: http://www.designandpromote.com
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GOOGLE + AUTHORSHIP WORKSHOP
Who Is Design & Promote
A Naperville Based Inbound Marketing Company That Helps You Increase Sales From People Already Looking Online For Your Product Or Service.
• Custom Website Designs That Convert More Visitors Into Customers
• Search Engine Optimization
• Website Content Creation, Pages, Blogs, White Papers
• Website A-B Split Testing
• Newsletter Design & Management
• Logo Design, Email Signatures & Branding Guidelines
• Social Media Strategy & Implementation
What We Do
Non Profits We Support
• Creating a Google Plus account
• Basics of using Google Plus
• Adding your headshot photo
• Adding an author profile link in Google Plus
• Adding a Google Plus link to your website
• Testing to make sure your photo will show in search results
What We Will Cover Today
Because It’s Only Marketing To People That Are Already Looking For What You Offer
Why Is Inbound Marketing So Awesome?
Because It’s Cheaper Than Any Form Of Advertising
Because It’s More Trustable
The Best Leads Are…
• A referral from a trusted friend
• If they do not have anyone to ask they look online
• 67% of them use Google
• 60% click on one of the first 3 links
• If your link catches people’s attention they will click on yours more, even if it farther down the page
• Showing a photo personalizes the experience
Normal Search Results Interaction – No Photos
Search Results Interactions - With Photos Showing
Google Authorship Example
Example 2
Example 3
Example 4
Live Google Plus Author Examples
• https://www.google.com/search?q=trade+show+displays+new+jersey• https://www.google.com/search?q=naperville+web+design• https://www.google.com/search?q=good+marketing+articles• https://www.google.com/search?q=French+Teacher• https://www.google.com/search?q=naperville+chiropractor
Create A Google Plus Account
Sign Into Google + Or Create A New Google Account
https://plus.google.com/
Edit Your Google + Profile
Edit Links Section To Add Sites You Are An Author Of
Add A Headshot Photo
On Your Website Add A Link To Your Profile
• On WordPress Add This Plugin:
• http://helpforwp.com/plugins/google-author-link/
• Joomla: http://magazine.joomla.org/issues/issue-aug-2013/item/1435-how-to-add-google-authorship-to-our-joomla-site
• Other: https://support.google.com/webmasters/answer/2539557
Test To See If You Did It Right
• http://www.google.com/webmasters/tools/richsnippets
Free Monthly Educational Seminars
http://designandpromote.eventbrite.com/
Bruce JonesDesign & Promotewww.DesignAndPromote.com630-995-7109bruce@designandpromote.com
1952 McDowell Rd Suite 100 Naperville IL 60563
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