Janie Gabbett, Executive Editor

What editors said was important

• 86% said writing and editing Web content

• 83% said managing work flow between Web and print

• 62% said writing/posting/managing blogs

Help!

Digital news offering on www.meatingplace.com

• Two daily (yes, twice daily) spot news e-newsletters

• Emailed newsbreaks as warranted

• Daily blogs (7 industry expert bloggers)

• Daily tweets (typically 2 per day)

• Online technical articles

• Online photo essays

(same staff produces monthly magazine)

Writing and Editing Web Content

Less is moreJust the factsPrettier prose in print

Faster is betterTweaking our technology Adding B2B context to breaking news

Headline writingWelcome to handheld hell

Understanding our Web $$ modelTracking readership dailyReaders vs buying influences

Feeding the beast

Writing and Editing Web Content

• Technology

• Training

• Lessons learned

Feeding the beast

Writing and Editing Web Content

• It’s a jungle out there• Playing to our strengths

with story choice and context

• Respecting our readers’ time

• Information is power• Tracking click-throughs

and adjusting content

Lessons learned

Managing workflow/workload between Web and print

• Ownership

• Flexibility

• Discipline

Playing nice

Managing workflow/workload between Web and print

• Technology

• Training

• Lessons learned

Playing nice

Managing workflow/workload between Web and print

• Everyone must be able to do everything…but must NOT do everything every day.

• Division of labor is a moving target

• The door swings both ways

Lessons learned

Launching and posting blogs

• Technology

• Training

• Lessons learned

Letting the horses out of the barn

Launching and posting blogs

• The more time we spend on the front end teaching bloggers how to blog for our Web audience, the less time we need to spend over the long haul.

• But there is still care and feeding involved

Lessons learned

Learning as we go

• 90% of our training has been informal

• We have relied on:– Each other– Our IT colleagues– Our own research– Trial and error– Webinars like this one!

A little help from our friends