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From the UK Recruiter Technology Showcase Event June 2014. Rob Symes of Outside View
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SCIENCE + BUSINESS
WHAT IS OUR STORY
5 YEARS AGO
5 YEARS AGO
2008
5 YEARS AGO
2008
Within 12 months I becameManpower’s top biller
5 YEARS AGO
2008
Within 12 months I becameManpower’s top biller
2010Within a year I co-founded
WINS BLUE CHIP CLIENTS LIKE BSKYB, UK BROADBAND, PCCW, TEAM TELECOM,
THE CLOUD
FRUSTRATION
FRUSTRATIONBUSINESS WAS FOCUSSING ON THE
WRONG THINGS
SO I GOT ON A PLANE AND WENT LOOKING FOR ANSWERS
SO I GOT ON A PLANE AND WENT LOOKING FOR ANSWERS
NEW YORK
PARIS
SAN
FRANCISCO
WHEN I GOT BACK TO LONDON I MADE A DOCUMENTARY ABOUT
WHAT I’D LEARED
DATA IS THE NEW OIL
IF WE ARE WHAT WE MEASURE,WHY NOT MEASURE WHAT WE
WANT TO BECOME
IF WE ARE WHAT WE MEASURE,WHY NOT MEASURE WHAT WE
WANT TO BECOME
COLLECT
UNDERSTAND
PREDICT
IF WE ARE WHAT WE MEASURE,WHY NOT MEASURE WHAT WE
WANT TO BECOME
COLLECT
UNDERSTAND
PREDICT
DATA MINING,MACHINE LEARNING
STATISTICS, DASHBOARDS,VISUALISATION
IF WE ARE WHAT WE MEASURE,WHY NOT MEASURE WHAT WE
WANT TO BECOME
COLLECT
UNDERSTAND
PREDICT
DATA MINING,MACHINE LEARNING
STATISTICS, DASHBOARDS,VISUALISATION
MOST BUSINESSGET TO HERE
IF WE ARE WHAT WE MEASURE,WHY NOT MEASURE WHAT WE
WANT TO BECOME
COLLECT
UNDERSTAND
PREDICT
DATA MINING,MACHINE LEARNING
STATISTICS, DASHBOARDS,VISUALISATION
MOST BUSINESSESGET TO HERE
THIS IS WHEREELITE PERFORMANCEHAPPENS
STRUCTURED DATA OTHER
UNSTRUCTURED DATA
DECISIONENGINE
INSIGHTS VISUALS
CRMLinkedinFacebook
EMAILPHONEONLINE
PIPELINE PREDICTIONELITE PERFORMANCE
PREDICTIVE LEAD SCORING
DASHBOARDS
MACHINE LEARNING
WHICH IS THE WOMAN?
GROUND TRUTH
LEARNING PREDICTION
HISTORICAL EXAMPLES
FEATUREEXTRACTION
TRAINED ALGORITHM
SOME NEW DATA
Girl Boy
PREDICT OR DIE
FIVE TIMES BETTERTHAN AVERAGE
5X
WHAT IS SUCCESS?
BIAS
BIASOVERCONFIDENCE
BIASOVERCONFIDENCE
FALSE CONSENSUS
BIASOVERCONFIDENCE
FALSE CONSENSUS
CONFIRMATION BIAS
BIASOVERCONFIDENCE
FALSE CONSENSUS
CONFIRMATION BIAS
LOSS AVERSION
WHAT CAN YOU CONTROL?
PROBABILITIESNOT OPPORTUNITIES
25 WEEKS TO SELL A HOUSE
20 WEEKS NOT TOSELL A HOUSE
SAME EFFORT
DIFFERENT RESULT
PROPERTY COMPANIESRARELY SELL OVER 50%OF THEIR INSTRUCTED
PROPERTIES
PREDICTION
AFTER ONE WEEK, THE OUTSIDE VIEW
CAN PREDICT WHICHHOUSES WILL SELL
AND WHICH WILL NOT
THAT SAVES
19 WEEKSWORTH OF EFFORT
ELITE RECRUITER?
QUALITY NOT
QUANTITY
LET MACHINES WORK
THANK YOU
