Role of I.T. in Retail.• At POS- I.T. provides fast customer check out process as

sensors scan merchandise instantly and credit card payments r instantly get connected. Even shop lifting can b identified instantly.

• At operating level-EDI provides connects vendors, stores, jit. UPC tracks inventory and space management, rfid tags.

• At Customer level- CRM• At-HR and exe information systems- HRIS helps performance

management system. Executive information system helps better decision making.

• At automation in merchandise and scm systems- stock replenishments, purchase orders, goods receipt, etc.

• At price and promotion management level- for mark down pricing, events during temporary price changes etc.

• MIS and analysis- to take out exceptional reports, interactive reports