Embed Size (px)
DESCRIPTION
Rotary will increasingly use digital, social strategies to engage Rotarians, the “family of Rotary”, and the general public.
Citation preview
Rotary’s Social Business Strategy
Now: Rotary talks, everyone listens
Future: Rotarians talk
The world listensconnect
collaborate
engagespartners
What do these Rotarians have in common?
What do these Rotarians have in common?
What do these Rotarians have in common?
NOWLack of collaborative platforms is keeping Rotarians separated.
Collaborative Platforms
FUTURE
Collaborative Platforms
Background
How can we better connect Rotarians
To maximize impact
Using social media
Rotary will increasingly use digital, social strategies to engage Rotarians, the “family of Rotary”, and the general public.
Rotary’s social business strategy
These tools will make it easier for Rotarians to build and deepen relationships with one another and to discuss and collaborate on Rotary-related business.
Making Connections Today
• International Convention
• International Assembly
• Zone Institute
• Friendship Exchange or GSE
• Rotarian Fellowships
• Mutual Friends
Connecting with Member Profiles
• Private groups based on Rotary business needs
• Ability to contact others through the platform
• Network of contacts based upon user needs
• Comprehensive Rotary calendar containing local events
• Comprehensive profiles, searchable by attributes and interests
Member Profiles
Big Picture: Social Business & Other Key Rotary Initiatives
Idea Platform
• find others who want to help
• a desire to begin a project
• seek input and validate the idea
• a common passion
Idea Platform
Idea Platform
Idea Platform
Rotary App Store
• want to know what’s available
• need help evaluating solutions
• looking for a better way to manage club business
What is an “app store?”
Rotary App Store
Rotarians can help each other select the best online tools!
Rotary App Store
Why does Rotary need an app store?
Rotary Club Locator in the Apple App Store
Rotary App Store
Rotary Showcase
• New Generations
• International Service
• Vocational Service
• Community Service
xxxxxxxxxxx
Rotary Showcase
xxxxxxxxxxx
Rotary Showcase
xxxxxxxxxxx
Rotary Showcase
Facebook Updates
Rotary Showcase
Rotary Showcase
How does social business fit with the Strategic Plan?
Social Business Strategy
How does social business fit with the Strategic Plan?
Social Business Strategy
Foster club innovation and flexibility
Develop leaders
Encourage clubs to participate in a variety of service activities
How does social business fit with the Strategic Plan?
Social Business Strategy
Foster club innovation and flexibility
Develop leaders
Encourage clubs to participate in a variety of service activities
Increase collaboration and connection with other organizations
Create significant projects both locally and internationally
How does social business fit with the Strategic Plan?
Social Business Strategy
Foster club innovation and flexibility
Develop leaders
Encourage clubs to participate in a variety of service activities
Increase collaboration and connection with other organizations
Create significant projects both locally and internationally
Publicize action-oriented service
Encourage clubs to promote their networking opportunities and signature activities
Engage Rotarians in the co-creation of value
