Royal Society for the Encouragement of Arts,Manufactures and CommerceJuly 14th, 2011London

Simon Mainwaring

The world's current economic model is a "global suicide

pact.” Ban Ki-Moon, U.N. Secretary General,

2011 W.E.F.

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Consumers want a better world,

not just better widgets.

86% of global consumers believe that business needs to place at least equal weight on

society’s interests as on business’ interests.

Edelman 2010 goodpurpose® Study

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Three Pillars of We First Capitalism

Private Sector Pillar of Social Change:Brand / Consumer partnerships

Contributory Consumption: Retail, Credit Cards, Online, Virtual,

Gaming

Cross-Sector Collaboration:Global Brand Initiative

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#wefirst

Brands Consumers

@simonmainwaring

Contributory Consumption

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wefirstbook.com @simonmainwaring

Zynga, Virtual Goods & Tsunami ReliefIn 36 hours, Zynga

players raised over $1 million – followed by a Twitter “flash fundraiser,” rallying top celebrities, including Britney Spears, Ashton Kutcher and the Jonas Brothers, to tweet for the cause.  In three weeks, Zynga players raised more than $3 million for Save the Children’s Japan Earthquake Tsunami Children in Emergency Fund, as well as Direct Relief International.

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GlobalBrand

Initiative

@simonmainwaring

Patagonia & Sustainable Apparel Coalition

Patagonia’s Footprint Chronicles uses videos to allow customers to track the environmental impact of

specific products with full authenticity, transparency and accountability.

“The largest and most influential corporations in apparel and footwear have voluntarily engaged in this collective effort because they recognize the

threat to the planet and its inhabitants by continuing the model of ‘business as usual,” Rick

Ridgeway, Coalition Chair.

The Pillars of Social Change

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Thank you.

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