Safa rahal

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  • 1. E-COMMERCE STRATEGIES FORHOTELS By: Safa Rahal Revenue & E-Commerce Manager Coral Suites Al Hamra Hotel
  • 2. CORAL SUITES AL HAMRABEIRUT, LEBANON 4 star hotel 38 rooms & 63 Suites 1 outlet, 1 meeting room & 1 ballroom Chain of Coral Hotels & Resorts Managed by (HMH) Hospitality Management Holdings Regional:Prepared By: Safa Rahal - Revenue & E-Commerce Manager
  • 3. CSH MARKET SEGMENT MIXDISTRIBUTION OF BOOKINGS (YTD) 2011 2012 Other Other 18% OTAs 17% 24% OTAs 32% BAR Brand Bar 20% Site 23% 12% Brand TAs Site TAs 10% 18% 26%Prepared By: Safa Rahal - Revenue & E-Commerce Manager
  • 4. CSH CONTRACTED OTASPrepared By: Safa Rahal - Revenue & E-Commerce Manager
  • 5. MANAGING & DISTRIBUTION All OTAs are managed through an Online Distribution Management Software / XML Interfaced Inventory VS. Allotment InventoryPrepared By: Safa Rahal - Revenue & E-Commerce Manager
  • 6. ONLINE PROMOTIONSPrepared By: Safa Rahal - Revenue & E-Commerce Manager
  • 7. TRIP ADVISOR Guest Comments: Continuous monitoring Intercepting customer complaints as early as possible Instant corrective actionPrepared By: Safa Rahal - Revenue & E-Commerce Manager
  • 8. TOP RATING & VISIBILITYMAINTAINING THE GOLDEN TRIANGLE Sales Volume Availability Conversion (bookings per visitor) Cancellation % Profile Content Guest reviews Rate Parity Invoice PaymentsPrepared By: Safa Rahal - Revenue & E-Commerce Manager
  • 9. ENHANCING BRAND WEBSITE Exclusive Promotions Rewards & Loyalty Programs Corporate event promotions Business Listings through Trip advisorPrepared By: Safa Rahal - Revenue & E-Commerce Manager
  • 10. E-COMMERCE STRATEGY Exposure on new potential OTAs Driving traffic to brand website Customer Satisfaction & positive reviews Exposure through Social MediaPrepared By: Safa Rahal - Revenue & E-Commerce Manager
  • 11. KEY ELEMENTS FOR A SUCCESSFULE-COMMERCE STRATEGY Employ all OTAs & Social Media (Exposure, promote & Interaction) Continuous monitoring (Content, availability & rates) Focus on customer reviews retaining customers & maintaining relationshipsPrepared By: Safa Rahal - Revenue & E-Commerce Manager
  • 12. Prepared By: Safa Rahal - Revenue & E-Commerce Manager