Problem

Solution

◇ An app that shows:

1. The best route

2. Estimated trip duration

3. Equivalent fare

Product

Early adopters

Students of Mindanao University

of Science and Technology

Land

Transportation

Franchising and

Regulatory Board

Department

of tourism

Market Opportunity

80M

20.4M

16.3M

Total Population of Philippines

Total Number of Students in the

Philippines

Total Number of Students

Using Smart Phones

in the Philippines

Note: 80% of the

population ages

15-24 of students

use smartphones

Sources:

http://www.worldometers.info/world-population/philippines-population

http://www.indexmundi.com/philippines/demographics_profile.html

https://ondeviceresearch.com/blog/philippines-mobile-internet-trends

http://psa.gov.ph/content/age-and-sex-structure-philippine-population-facts

(ages 10 above)

Business

Model

Go to Market Plan

CdeOC websiteDepartment of tourism

Competitive Landscape

Offline/ Online Mode

Our company aims to serve our users with easy, fast, and cost efficient travel with public vehicles.

Bonie Nagac, Rojean Silmaro, Ariel Fabrigas, Ren Toyogon, Riel Clinton Balaba

Mindanao University of Science and Technology

Land Transportation Franchising and

Regulatory Board

Department of tourism

Company Org Chart

In need of travel unto a

new destination and

decides to commute

Finds someone to ask Opens

SaKaygayan app

During travel After Travel

Actions• Goes near the road or

loading stations where

public vehicles pass by

• Asks friends for advice of the place

and ways to commute

• Friends recommends SaKaygayan

app

• Receives the app from friends or

downloads it from sites

• Reads feedback from other users

• Inputs travel

information (where

to go &/ where from)

• Pays the fare

• Looks at the time that

passed

• Anxious on where to stop

• Looking for signs of

buildings or streets signs

to confirm location

• Looks for loading areas

nearby for commuting

back to the place he /she

is from

• Checks the app again for

conformation of routes

Thinking • Which route should I

ride?

• I wish I could find a route

with the shortest travel

time?

• I have never used Google maps

before is this app reliable?

• What is the best route I can take?

GREAT the app offers a

lot.

The possible routes, its

fare and also the time

duration is shown.

• What does the place look

like?

• Was it the exact amount I

paid

• This app really is a great

tool for commuting.

• How do I get back?

FeelingCLUELESS about what

route of public vehicle to ride

on

CURIOUS about what the app

offers and its contents

IMPRESSED

about the features

ANXIOUS

ALERT IMPRESSED about the

reliability of the application

Solution/

Opportu-

nities

• Put signage or

advertisement near roads

or loading stations to

inform commuters about

the product

• Have positive feedbacks on

channels where the app would be

downloaded

• Promote awareness of commuters

to the application and the benefits

it could give to the users

• Ask for positive

customer feedback

through social

channels and

reviews

• Use real time GPS locator

and make the user

alerted to their arrival of

the place

• Make a confirmation of

the destination through

picture comparison or

using the famous corners

or stalls at the place

• Ask for customer remarks

by liking the app page or

other channels

• Make the travel route

upload available through

social media to make the

trail memorial to the user

User Journey

Having a hard time on finding

the correct route, fare, and trip

duration

Asking the locals on the

possible options to take for the

travel

Using SaKaygayan app to find

the exact and most efficient

route going to a destination

Riding the right public vehicle

Arriving in the destination

satisfied and happy

1. Viral Marketing

2. Existing Platform

3. Content Marketing

1. Social and Display ads

2. Offline

advertising

3. Business

Developments

4. Affiliate Programs

5. Offline Events

6. Trade Shows