VOICEMAIL DON’TS TOP 10 PROSPECTING

Based on an inspiring

blog post.

For cold callers, voicemails are invaluable. There are ten things you absolutely should not do…

#1: PLAYING “PRETEND”

There’s no need to pretend you’ve called before if you haven’t. For one, it’s a lie, and it doesn’t mean all that much anyway. !Instead, research enough so that you’re able to start with a great value proposition.

#2: OOPS…I DIDN’T MEAN TO SAY ALL THATKeep it short and sweet. !When you start getting wordy, your message gets convoluted and you won’t portray a great point. !Don’t leave a rambling message.

#3: YOU’RE MISSING THE POINT

Leaving a voicemail that is just a list of what your product can do will be a nail in the coffin. !Instead, make a compelling challenge that will interest your prospect and help them remember you.

#4: NOT LEAVING YOUR NAME AND NUMBER

In absolutely every voicemail, make sure and leave both your name and number. !It’s easiest to leave your information at the beginning of every voicemail, so you don’t look unreliable if you call back.

#5: NO ONE LIKES A QUITTER

Don’t give up after a call or two, keep reaching out in new and creative ways. It pays to be persistent. !Research shows that it often takes nine attempted connections until you finally get a response from your prospects.

#6: SHORT AND NOT SO SWEET

While short and sweet is good, too short is bad. Make sure and demonstrate value and compel the prospect to call you back, instead of leaving abrupt and boring voicemails.

#7: THE NEEDLE IN THE HAYSTACK

When you’re leaving a voicemail, make sure that you stick things that communicate your message clearly. !You can’t spend your time mentioning everything your product can do or you’ll bore the prospect before they even hear the entire message.

#8: PLAYING HARD TO GET

Leaving one message and waiting for a call back won’t get you in touch with the people that matter. !Instead, have a plan on how to reach out to prospects over time. WhatCounts’ 7x7 strategy is a great starting place.

#9: FORGETTING WHO SENT YOU

If you have a referral- use it. !You shouldn’t be afraid to ask valued customers for referrals and when you do have them, make sure and use them to make a cold call a lot warmer. !

#10: TALKING ON FAST-FORWARD

If you’re talking too fast, the message sounds forced and insincere. !Speak with confidence and lose all the “umm’s.”

There you have it… !

Ten voicemail don’ts that can make your calling more efficient.

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