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With different goals, motivations, and tools, aligning your company’s sales and marketing departments can be a daily challenge. With each staking their claim to different areas of the business process, it can be hard to find any common ground with which to bring them together. However, when sales and marketing work together to generate leads, nurture relationships, and close deals, a company can thrive. There is a lot at stake in this struggle! To help you identify the pain points, mindsets, and opportunities for peace between these two departments, we have put together the fun and informative infographic below.
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A LOOK INSIDE THE STRUGGLE FOR
POWER TERRITORY & RECOGNITION
LET’S TAKE A LOOK AT THE HOUSES BATTLING
FOR POWER IN OFFICES EVERY DAY
LIKE MOST GREAT BATTLES, THE FIGHT BETWEEN
SALES AND MARKETING IS ABOUT TERRITORY
LET’S TAKE A LOOK AT THE COMBATANTS ON EACH
SIDE OF THIS FIGHT AND WHAT IS DRIVING THEM
DESPITE THEIR DIFFERENCES, MARKETING
AUTOMATION PROVIDES A CHANCE FOR PEACE
BETWEEN THESE HOUSES
With features like lead nurturing, automatic lead scoring and grading, and accurate
ROI reporting, automation has the power to finally align sales and marketing to create
one cohesive, powerful team.
LIKE THIS PRESENTATION?
CHECK OUT THESE OTHER HANDY MARKETING RESOURCES:
Business BloggingHandbook
Marketing WithInfographics eBook
Marketing AutomationSuccess Kit