Salesforce Essentials

UK Roadshow

June 2013

Connect With Your Customers In A Whole New Way

Safe Harbor

Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

Small businesses are driving the economy

13+Million People in the UK

69%of customers have taken their business elsewhere over the past year due to a poor customer experience

Source: Accenture, “Defining Customer Experiences that Enable High Performance”

And customer focus has never been more important

But tech & budget limits Small Business’ ability to connect

Limited IT Resources

DisconnectedSystems

Lack of Business Insight

Uninspiring Customer

Experiences

How can small businesses deliver engaging customer experiences

AND grow your business?

Become A Customer Company:Connect with Customers and Grow Your Business With Salesforce

ConnectedProducts

ConnectedEmployees

ConnectedPartners

ConnectedCustomers

Our Mission: Cloud Computing Driver, Catalyst and Evangelist

Mainframe

Today1960s

Client/Server

1980s

No Hardware/Software

Subscription Model

Automatic Upgrades

Constant Innovation

Enterprise

Cloud Computing

Cloud computing is unlocking amazing value

Fast Easy Open Flexible Trusted

No Hardware

No Software

Automatic Upgrades

Scalable

Any Device

Data Portability

Transparency

Real-time Status

App Marketplace

Extensible

Enterprise

Cloud Computing

#1 in Cloud Computing and CRM

#1World’s #1

CRMCloud

ComputingInnovation 2011, 2012

1%

Time • Equity • Product

445,000+Hours Service

17,500Non-profit

organizations

$40M+Grants

Expanding Our Presence in Europe

Salesforce European Data CentreSigned Agreement with NTT

Support for Our Fastest Growing Region

Opening in early 2014

Located in United Kingdom

ADD INNOVATION CHALLENGE!

5M€ Challenge for European Start-ups

www.salesforce.com/uk/Challenge

The Customer Revolution

A Technology Revolution

1960sMainframeComputing

1970sMini

Computing

1980sClient Server

Computing

x 10x 100x 1,000x 10,000x 100,000x

2010sSocial

Revolution

1990sCloud

Computing

2000sMobile

Computing

SocialNew ways to connect

TrustNew ways to

build relationships

MobileNew ways to

reach customers

Big DataNew ways to

discover insight

CommunityNew ways to collaborate

AppsNew ways to build apps

Cloud ComputingNew ways to connect everything

New Ways To Connect With Customers

Social Revolution

Customer Companies Engage on Social Channels

Share Feeds, Profiles, Groups, and Files

4.5 Billion Aggregate Social Users

Touch Revolution

Touch & Local Aware Apps

Reach Customers Anywhere

1.7 Billion Touch Devices Shipped in 2012

Big Data Revolution

Collect Customer, Product and Usage Data

Gain Customer Insight

450 Billion Business Transactions / Day by 2020 (IDC)

Community Revolution

For Customers, Employees, and Partners

Private & Public Communities

Single Sign-on with Secure, Portable Identity

Ecosystem Revolution

Every Company is Building Mobile Apps

Customer Companies Use Apps to Interact with Customers

Requires a Customer Platform

Cloud Revolution

$111 Billion Industry in 2012

18% YOY Growth

Salesforce.com: #1 Enterprise Cloud Vendor

Cloud Revolution

Earn Customer Trust

Build Relationships on Equal Terms

Respect Privacy, Identity & Money

Companies are Disconnected from their Customers

Your Customers, Employees, and Partners are Connected…

Is Your Company Connected?

Become A Customer Company:Connect with Customers and Grow Your Business With Salesforce

ConnectedProducts

ConnectedEmployees

ConnectedPartners

ConnectedCustomers

Five Questions To Become a Customer Company:

1. How do you sell as a team with your customers?

2. How do you transform the way you work?

3. How do you service customers when they are everywhere?

4. How do you market to customers when they are everywhere?

5. How do you build a customer platform?

ConnectedProducts

ConnectedPartners

ConnectedEmployees

ConnectedCustomers

1. How Do You Sell as a Team with Your Customers?

World’s #1 CRM

Chatter: Collaborate on Deals

Data.com: Enrich Your Profiles

Work.com Motivate and Align Sales Teams

2. How Do You Transform the Way You Work?

#1 Enterprise Social Network

Build Employee, Customer, & Partner Social Networks

Create Private and Public Social Networks

3. How Do You Service Customers When They Are Everywhere?

#1 Customer Service & Support Application

Create a Consistent Service Experience on Every Channel

37% Improved Customer Satisfaction with Service Cloud

4. How Do You Market to Customers When They Are Everywhere?

#1 Social Marketing Application

Listen, Publish & Advertise

94% Improved Brand Monitoring with the Marketing Cloud

Customer Profile

Sales

Marketing

Product

Service

5. How Do You Build a Customer Platform?

#1 Customer Cloud Platform

Fast and Easy to Build Mobile and Desktop Apps

Heroku for Customer Apps

Force.com for Employee Apps

Salesforce Platform: #1 Customer Cloud Platform

Customers:

Customize Sales & Service for your specific

business needs

Build custom apps to increase speed and

efficiency

Plug & Play 1,800+ cloud apps on

Salesforce: Customer Company Architecture

Any SocialNetwork

Any Device

Back EndSystems

Any App

AppExchange Apps

ERP

Finance

Public or Private Apps

ConnectedProducts

ConnectedPartners

ConnectedEmployees

ConnectedCustomers

Become A Customer Company:Connect With Your Customers in a Whole New Way

ConnectedProducts

ConnectedEmployees

ConnectedPartners

ConnectedCustomers