SAP_Sigortacılıkta İnovasyon ve Nesnelerin İnterneti

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SAP Sigortacılık Zirvesi 2015 Networked Insurer

Marc Nolla 22 Mayıs 2015, Cuma

©  2015 SAP SE or an SAP affiliate company. All rights reserved. 2

Smartify the data

Process in real time

Monetize

Capture the signal



Networked Insurer


The Networked Insurer

S/4 HANA INNOVATION PLATFORM

PRECISION OMNI-CHANNEL USAGE BASED


Omnichannel Insurance


New Channels - Not so New


How to make an App Viral?

“Building a digital engagement that EXCITES, ENABLES and EMPOWERS your customers

You need to have a really powerful reason to get customers to use your App:

CONVENIENCE, UTILITY, VALUE / REWARDS”

How to Build a Billion Dollar App - George Berkowski


Help the 71 %


Search Engine Optimization is impacting marketing budget


High Quality Content drives SEO traffic

  Biggest FREE traffic source: SEO   Biggest Driver: Content Quality

VS: Every click here in paid advertising costs you $54

Money Supermarket.com


Simple and Transparent the Objective


Simple and Transparent the Objective


Insurance has become a truly omni-channel journey


SAP Omnichannel Management

Claim Policy CRM Data Pools

ERP

TV Web POS Mobile Social Print

Single view of Customers Single view of Products

Single Source of Truth

Single Source of Truth

Call Center


Relevant



Assisted Service Mode

Saved Application AND/OR Account can be found directly using the ASM search


Choice of Next Step

Find an Insurance agent close to customer location. Schedule appointment

hybris insurance Enable customers to easily buy insurance products

Mobile

Search & Find Product, Agent

Buy Insurance Product directly

myAccount

Assisted Selling




OMNI-CHANNEL USAGE BASED


Usage Based Insurance


Internet of Things – Business Transformation (1/2) Software in Products as Differentiator

§  Speed-up product innovation cycle §  Improve services business

§  Virtual representation of physical things §  Get product usage insights for product

improvements and new product ideas §  Significantly improved service business

Source: HBR_2014.10_Porter_How_smart_connected_products_are_transforming_competi....pdf


Source: HBR_2014.10_Porter_How_smart_connected_products_are_transforming_competi....pdf

Internet of Things – Business Transformation (2/2) From Smart Connected Things to ‘Dynamic Systems’


Transforming the Insurance Value Chain


Initial Focus Areas

CB Insights

Machines Car Buildings People House



Wearables and Health


SAP HANA in Action Performance of “Medical Treatment” Query

Before SAP HANA With SAP HANA

2.5 minutes

150 hours

Runs 3600x faster

The high expectations of SAP HANA have already been surpassed significantly during the proof of concept Udo Patzelt, AOK Systems at SAP

Less than 2,5 Minutes analysis response time

> 540.000.000 records

“Diabetic Medical Treatment Query”

Complex join across 11 data

sources




https://www.youtube.com/watch?v=5uBopSYtfIc


Connected Home















SAP Predictive Maintenance and Service


Predictive Maintenance


Connected Agriculture


Digital Farming https://www.youtube.com/watch?v=0Mes8qnpf9o




CONNECTED CAR UBI


Nanjing Connected City


Business Impact The power of real time data for fleet management

http://www.youtube.com/watch?v=xtFTaLWv8Is











Precision Insurance


“…data analytics strategy will improve customer targeting, product design, pricing, agency management, underwriting, claims and reporting.”

Ernst&Young


PRESENTATION OF RELEVANT

CONTENT

THE CUSTOMER

WHAT THEY HAVE DONE

WHAT THEY MAY DO

WHAT THEY ARE DOING NOW

REAL-TIME INDIVIDUALIZATION

TOUCHPOINTS


Customer Engagement Intelligence

1. Harvest Data

2. Merge Interactions

3. Gain Insights

4. Build Target Groups intelligently

5. Trigger Actions From various sources:

social, clicks, emails, sales, automatic interpretation…

On topics, on consumers

Understand trends, prepare ad hoc actions

Prepare target groups, use predictive algorithms

Trigger campaigns, report on success, compare to control groups

Select algorithm, train predictive model

Predictive Analytics

Interactions

Consumer



1B



CUSTOMER LIFECYCLE VALUE CHURN RATE CUSTOMER ENGAGEMENT

Improve Segmentation and Targeting


Relevance Drives Consumer Value

Personalization

CRM-based offers

“I know who my customers are, but can I reach them when it counts?”

Tim

elin

ess

Location-based offers

“I know where my customers are, but everyone gets the

same offer.”

Precision Insurance 1:1 Personalization At the point-of-decision


Omni-Channel Insurance


WiKi Insurance - myJourney Pull Insurance:Auto, Health, Travel and Life


Storm-Analytics in Insurance


Become a Trusted Advisor






Simplify Everything do Anything

©  2015 SAP SE or an SAP affiliate company. All rights reserved.

Teşekkürler

Marc Nolla Innovation SWAT EMEA South


© 2015 SAP SE or an SAP affiliate company. All rights reserved.

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