STRIDE A sustainable change

Saving Energy Through People

16 November 2016

John Mulholland Dr Phillipa Coan

EMEX, Excel London

STRIDE

S

Applying psychology to behaviour change

STRIDE

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Applying psychology to behaviour change

Behavioural Challenge Intervention ?

Organisation A

STRIDE

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Applying psychology to behaviour change

Behavioural Challenge Audience Behaviour Context Intervention

High Users All Users

Impact Control Low Uptake Measurable

Who? What? When?

Capability Opportunity

Motivation

Organisation B

COM-B Model Michie et al, 2011

Where? How often? With whom?

STRIDE

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Applying psychology to behaviour change

COM-B factors

Intervention types Education Persuasion Incentivisation Skills Training Environmental

Restructuring Modelling

Behaviour

Physical

CAPABILITY

Psychological

CAPABILITY

Physical

OPPORTUNITY

Social

OPPORTUNITY

Automatic

MOTIVATION

Reflective

MOTIVATION

STRIDE

S

Applying psychology to behaviour change

COM-B factors

Intervention types Education Persuasion Incentivisation Skills Training Environmental

Restructuring Modelling

Behaviour

Physical

CAPABILITY

Psychological

CAPABILITY

Physical

OPPORTUNITY

Social

OPPORTUNITY

Automatic

MOTIVATION

Reflective

MOTIVATION

STRIDE

S

Applying psychology to behaviour change

COM-B factors

Intervention types Education Persuasion Incentivisation Skills Training Environmental

Restructuring Modelling

Behaviour

Physical

CAPABILITY

Psychological

CAPABILITY

Physical

OPPORTUNITY

Social

OPPORTUNITY

Automatic

MOTIVATION

Reflective

MOTIVATION

STRIDE

S

Applying psychology to behaviour change

COM-B factors

Intervention types Education Persuasion Incentivisation Skills Training Environmental

Restructuring Modelling

Behaviour

Physical

CAPABILITY

Psychological

CAPABILITY

Physical

OPPORTUNITY

Social

OPPORTUNITY

Automatic

MOTIVATION

Reflective

MOTIVATION

STRIDE

S

Applying psychology to behaviour change

COM-B factors

Intervention types Education Persuasion Incentivisation Skills Training Environmental

Restructuring Modelling

Behaviour

Physical

CAPABILITY

Psychological

CAPABILITY

Physical

OPPORTUNITY

Social

OPPORTUNITY

Automatic

MOTIVATION

Reflective

MOTIVATION

STRIDE

S

Applying psychology to behaviour change

COM-B factors

Intervention types Education Persuasion Incentivisation Skills Training Environmental

Restructuring Modelling

Behaviour

Physical

CAPABILITY

Psychological

CAPABILITY

Physical

OPPORTUNITY

Social

OPPORTUNITY

Automatic

MOTIVATION

Reflective

MOTIVATION

STRIDE

S

Applying psychology to behaviour change

COM-B factors

Intervention types Education Persuasion Incentivisation Skills Training Environmental

Restructuring Modelling

Behaviour

Physical

CAPABILITY

Psychological

CAPABILITY

Physical

OPPORTUNITY

Social

OPPORTUNITY

Automatic

MOTIVATION

Reflective

MOTIVATION

STRIDE

S

Applying psychology to behaviour change

Comparing energy efficiency measures

Electricity Usage

0

50

100

150

200

250

01:00 04:00 07:00 10:00 13:00 16:00 19:00 22:00

kW

h

Time

Average Daily Load Profile

Pre Campaign Potential Savings

Electricity Usage

0

50

100

150

200

250

01:00 04:00 07:00 10:00 13:00 16:00 19:00 22:00

kW

h

Time

Average Daily Load Profile

Pre Campaign Post Launch Potential Savings

Investment

1% Potential

Savings

5 to 20%

Total annual

energy

expenditure

Investment Compared to Potential

Energy Management System Model

“Plan, Do, Check, Act”

Energy Policy

Planning

Implementation & Operation

Checking

Corrective & Preventative Action

Monitoring & Measurement

Internal Audit

Management Review

Continual Improvement

Benefits – 7 Cs

• Cost/Consumption/CO2 • Compliance (ESOS) • Competitiveness • Competence • Continuity • Continual • Cultural

Technology

People

Information Systems

Main Energy Clauses (1)

Clause Category

Top Management People

Management Representative People

Energy Policy Information

Energy Review Information/Technical

Energy Baseline Information

Energy Performance/Targets/ Action Plans

Information

Main Energy Clauses (2) Clause Category

Implementation/Operation Technical

Competence/Training/Awareness People

Communication People

Operational Control Technical

Design Technical

Procurement Technical

Monitoring/Measurement/ Analysis

Information

Focus

SEUs

AEUs

People Energy

Ibstock’s motivation for implementing ISO 50001 was to make better use of the energy we consume and achieve consistency in production processes through our people.

We are extremely proud of what the ISO 50001 process has achieved as it has given us a clear road map, effective communication tools, supportive external partnerships and, above all, employee involvement at all levels.

Michael McGowan

Quality, Environmental and Energy Manager

During the most recent five year goal period, 3M global operations improved their energy performance by 14.1%. Facilities that are participating in ISO 50001 and Super Energy Performance are outpacing other 3M facilities and have provided energy efficiency improvements 60% greater than the 3M average. ISO 50001 is a standard that drives results directly to the bottom line. ISO 50001 systematically drives down energy costs and improves competitiveness through the assignment of responsibilities and raising the visibility of energy management within the organisation. Andrew Hejnar, Energy Manager, 3M Canada

What is Obliquity?

• Principle of Indirection • John Kay – Obliquity • Often indirect is better and

more effective

Bend it like…

Obliquity explains…

• Why the wealthiest people are not the most materialistic

• Why the happiest people are not those who pursue happiness

• Why the most profitable companies are not the most aggressive in chasing profits

“We try never to forget that medicine is for the people. It is not for the profits. The profits follow, and if we have remembered that, they have never failed to appear.”

George Merck

“Clients do not come first. Employees come first. If you take care of your employees, they will take care of your clients.”

Richard Branson

Direct Approach

A B

Reality Start

Desired Environmental Behaviour

Environmental message

C

Obliquity

Alternative Message (Non Environmental)

Electric Car Preference

• 1944: 1 US gallon per soldier per day

• 2014: 22 US gallons per soldier per day

• 35,400 troops moving fuel to supply 300,000

• cost of fuel $200 to $400 per US gallon

• foam on tents took out 11,000 fuel trucks and saved $1 billion

• 1 in 8 casualties taken in Iraq protecting fuel convoys

• less fuel, less convoys, less casualties

More Than Saving Energy…

Contact Details

Dr Phillipa Coan 07813 027116 Phillipa@thestride.co.uk John Mulholland 07791 698839 John@mulhollandenergysolutions.co.uk