It’s the end of the world as we know it (and I feel fine)

Mafe de Baggis - mafe@daimon.it

The holy brand in a world of spoof, blog and chat

Read/write web

Why?

Paul Isakson

Paul Isakson

Paul Isakson

Marketing = product = people

How many?

Do they really?

Just fun for kids?

Bullshit?

How?

Community training (3 minutes)

Take you brandLook at its valuesAsk if they're true to your heart (and mind)Think of a real conversation, between blogs or around a table

Step 1 de-branding

Forget your brand Look at what real people really cares and wantAsk if your product will better their livesDo you really believe it? If you don’t, they won’t

Step 2 e-branding

Mix your brand values and people's need Create something new, that is new every single moment, and exciting

Lose control and gain trust

Step 3re-branding

Repeat when necessary

You can learn by doing and adapt while going

I don’t care

Fact # 1

Bloggers already speak about your products and sometimes they're

asking you direct questionsAre you listening?

Fact # 1

Fact # 2

Fact # 2

For "digital natives" if you're not social on the

web, you're notGo where they are, don’t wait for them to come.

Be a peer or be not.

Fact # 2

Fact # 2

Fact # 3

Fact # 3

The web is the only way to speak to people at work

Peak times for the web is working days, 9/5

Fact # 3

If you're not familiar with social media,

you can start in an easy way,

you can start at home

It’s up to you