SCIP India Chapter Survey

July 2011

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• Total no. of Respondents: 116

• Survey Timeline: 3 weeks (June 15 – July 07)

• Respondent base: Internal databases, SCIP India members, CI experts

• Promotion mechanisms: Websites, direct survey links, online ads, ads on our newsletters, LinkedIn groups, etc

• Respondent were from some of these companies:

• Pfizer, Shell

• Forbes Marshall

• P&G

• Royal Bank of Scotland

• Deloitte

• Ernst & Young

• Carrefour

Majority understand the need of making informed decisions based on CI

Survey Overview

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How long have you been a strategic, marketing and/or business intelligence user or provider?

Majority have been in the CI profession for more than 4 years

Relevant experience in CI

13.1%

33.6%

32.8%

20.5%

Tenure of CI profession

Less than a year

1-4 years

5-9 years

10+ years

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How would you identify your current role within the CI community?

Good mix of respondents from both providers and practitioners communities

Role in CI

24.6%

62.3%

13.1%

Role in CI

Service Provider: Consultant/Vendor of CI ser-vicesPractitioner working within an organisation

Other (please specify)

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If SCIP were to start an India chapter, how interested would you be in becoming a member?

All respondents were interested in being part of the CI chapter

Interest in SCIP India Chapter

PfizerShell

Forbes MarshallP&G

Royal Bank of Scotland

OracleDeloitte

Ernst & YoungCarrefour

Crompton Greaves

52.6%40.5%

6.9%

Interest in SCIP chapter India

Very interested

Interested

Neutral

Limited interest

Not interested

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If interested, how often would you be able to attend meetings of the chapter?

Good mix of responses

Frequency of chapter meetings

16.8%

27.4%

20.4%

35.4%

Frequency of chapter meetings

Monthly

Quarterly

Twice a year

Depends (on topic, on schedule, on location, etc… please specify)

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How do you expect to benefit from it?

Aligns with the SCIP mission and vision

Benefit of being a member

Discuss India specific CI challenges and solutions

Network with other CI professionals

Education on CI methods

Identify partner companies for conducting CI

Increased business opportunities

Discuss ethical issues of doing CI in India

Get to hear international speakers (experts in CI)

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

SCIP Chapter Survey - India

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What topics would you like to be discussed at these meetings?

• CI strategies, tools and Techniques

• Best Practices in CI in India

• India specific CI issues

• Role and importance of CI, Ethics, methodologies

• Specific CI challenges and opportunities in the Indian Context

Varied range of CI topics

SCIP India Chapter

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What locations you would be willing to travel to in order to attend a chapter meeting?

Mumbai turned out to be the most preferred location

Locations for Chapter meetings

Mumbai Delhi Bangalore Chennai Other (please specify)0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

59.5%

41.4%

46.6%

18.1% 19.0%

Locations for chapter meetings

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Would you be interested in being a part of the steering committee?

Majority wanted to!

Steering Committee

55.2%

44.8%

Steering Committee

Yes

No

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What do you think you would be able to contribute?

Good mix of responses

Contribution to steering committee

Your time in help-ing organising

events

Speaking at events

Hosting an event at your city

Identifying and bringing on board

new members

Other (please specify)

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%65.1%

52.4%

38.1%

60.3%

7.9%

Contribution to steering committee

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Qualification criteria for steering committee members

• Interested in being a part of the steering committee

• At least 5-9 yeas of relevant CI experience

• Frequency of attending chapter meeting: at least monthly or quarterly

• Location preference for chapter meetings: willing to travel to at least 2 cities (Mumbai being one of them preferably)

• Contribution to steering committee: atleast one of the following: Time in organizing events or Hosting events at your city

• Current location: Mumbai, Delhi, Bangalore, Pune

• LinkedIn profile – past experience, education background, etc.

• Based on the above, we short-listed 15 candidates, whom we later talked to to get a clearer understanding of their interest. This process is still underway.

We shortlisted 15 based on this…

Steering Committee

Thank You

Arun Jethmalani, ValueNotes Database Private Limited

1 Bhuvaneshwar Society, Abhimanshree Road, Pashan, Pune 411008. India

Tel: +91 20 6623 1700 | URL: www.valuenotes.biz | Email: research@valuenotes.biz Find out more on: LinkedIn - SCIP India (Group)