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Social media agency, immediate future presented at SES 2011 in the UK. There are three essential points: It isnt all about PR, think customer service too; think like a storyteller if you want to gain real social traction; cross discipline integration is key to success.
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@katyhowell
Search, PR and the social butterfly
immediate future explains just how PR, social and search will mash-up in 2011 for a more integrated approach
to online communications
Search is critical to social
AND
Social is NOW very crucial to
search
@katyhowell
@katyhowell@katyhowell
@katyhowell
“While we’re not about to launch a social network site of
our own, we can definitely reflect the increasingly social
nature of the internet with our search results. When you
search for something on Google you are starting to see
Twitter feeds, user reviews and YouTube videos
displayed among your results.”
Matt Brittin, Google¹
@katyhowell
@katyhowell@katyhowell
Just liked
My mates
General
@katyhowell
Searching for trends in
Tweets or mentions.
What are the triggers to
conversation?
Cross-referencing
search terms – what
language are people
using? Customer service and
response
Monitoring manages reputation
Spot the risks
@katyhowell
0%
2%
4%
6%
8%
10%
12%
14%
16%
Another consumer online Someone who works at the retailer
A professional journalist A celebrity you like.
Whose opinion do we trust?
Nov 2010 – The Social shopping explosion
http://www.immediatefuture.co.uk/resources/social-shopping-explosion
Tell the story
• Join it up and amplify
• Rich media
• Fresh voice
• Quality
Social search
Twitter Tips
FacebookCompetition
Video (UGC)
Blogger engagement
The beauty of football at twilight
For football fansThey seek out the beauty and
authenticity of the game – incredible
moments happen away from the
floodlights of the main game
For photographersThe biggest dissatisfaction in DI – being
unable to capture truly beautiful moments
in low light
@katyhowell
• Seven years’ social media
experience
• Lecture for the IDM, CIM and CiPR
• Award winning initiatives
www.immediatefuture.co.uk
@iftweeter
@katyhowell
Free white paper: Search gets Social
Download at
http://bit.ly/socialsearchreport