Secrets of a good pitch

Cédric GiorgiCo-Founder @ Cookening

Team @ LeWebEx - Director Europe @ Seesmic

Ex Marketing Director @ Goojet/Scoop.itEx Co-Editor @ Techcrunch France

@cgiorgi

I. Tech Event Pitch

Format

#1 Respect Timing

#2 Careful with Demos

#3 Shake it - Be energic

#4 Pitch /= School presentationLighten your slides

#5 Think Twitter Small catchy sentences

#6 Anticipate questions

#7 Rehearse !

Content

#1 KISS

#2 Your audience = experts

#3 Product Global Perspective

#4 Why ?

#5 Business Model

#6 Competitors’ Benchmark

#7 Acquisition Strategy

#8 Team

Enjoy!*

* Smile ;)

II. Pitching tech media

#1 You’re in charge

#2 Anticipate

#3 Target

#4 See big

#5 Straight to the point

#6 Understand Media’s objectives

III. Pitching VCs in events’ hallways

#1 Know your objective

#2 Be introduced

#3 Short & Sharp & Teasing

#4 Dare!

Advice by Mike Butcher, Roxanne Varza, Dave Mc Clure & Colette Ballou

http://www.slideshare.net/mikebutcher/how-to-deal-with-tech-media-by-mikebutcher

https://docs.google.com/present/view?id=dcjhnnsv_72c2d5zdfx

http://www.slideshare.net/dmc500hats/how-2-pitch-a-vc-new-delhi-dec-2011

http://techcrunch.com/2011/12/08/conference-tips-how-to-network-at-le-web/

Credits• http://www.flickr.com/photos/jlggb/3774957529/• http://www.flickr.com/photos/carrotparrot/5036092977/• http://www.flickr.com/photos/stellarphoto/5206948463/in/pool-

48889076043@N01/• http://www.catshuler.com/blog/wp-content/uploads/2010/05/w

orst-ppt-slide-ever.jpg• http://www.canberra.edu.au/__data/assets/image/0009/686070

/questions.jpg• http://www.flickr.com/photos/amieiro/2720079144/• http://www.flickr.com/photos/asvolcans/2333624920/• http://de.academic.ru/pictures/dewiki/104/human_billboard_atl

anta.jpg• http://www.flickr.com/photos/alshepmcr/4298593016/• http://www.flickr.com/photos/christophefaugere/2929158529/• http://www.flickr.com/photos/bruno-decembre/19305569/• http://www.flickr.com/photos/dave_rowswell/4647757453/• http://www.flickr.com/photos/new2mac/4054614215/lightbox/