Embed Size (px)
DESCRIPTION
Have you ever thought about writing and publishing your own book? If so, this program of the Entrepreneurs Strategic Interest Group (ESIG) of IABC/Houston featured CJ Coolidge, author of The Squaredime Letters: Moving from a Mechanical to an Organic Business Model. CJ Coolidge personalizes his message of encouragement for Houston entrepreneurs in the business communications field and shares from his own experience: why everyone can and needs to write a book; why you don’t need a traditional publisher; and how to successfully publish without one. This program combines inspiration with practical guidance for Houston entrepreneurs in the area of business communications: A 2011 non-traditional strategy that took a book to the top of the NY Times Best Seller list without using a traditional publisher.
Citation preview
Self-Publishing in the Age of Social Media
Write your Book and Explode your Reach: Self-Publishing to Expand Your Message and Your
Business While Changing the World
Presented by: CJ Coolidge
© 2011 C4 Dynamics, LLC [email protected]
The World Needs Your Book - Now
The Impact of Writing and Speaking on Culture and EconomiesRenaissance: Essential for Survival of Developed Capitalist EconomiesYour Highest Value ContributionObstacles and Opportunities in the Age of Social MediaCase Study: One Man’s Indisputable Example
© 2011 C4 Dynamics, LLC [email protected]
The Impact of Writing and Speaking on Culture and Economies
Liberty: The Fertile Soil of Innovation, Creativity & Success
The Indirect Relationship between Liberty and Security
Tendency to Create Security after Great Success: Frontiersmen vs. Established
The Cycle from Bondage to Liberty and Back
© 2011 C4 Dynamics, LLC [email protected]
The Cycle from Liberty to Bondage and Back
Bondage to Faith
Faith to Courage
Courage to Liberty
Liberty to Abundance
Abundance to Selfishness
Selfishness to Complacency
Complacency to Apathy
Apathy to Dependence
Dependence to Bondage
*
*
© 2011 C4 Dynamics, LLC [email protected]
Renaissance: Essential for Survival of Developed Capitalist Economies
What the World Needs Now: Fresh Ideas and Original Thinking
Ineffective Communication: Soundbites, Slogans and Marketing Speak
The High Value of your Book as an Alternative Communication Medium
© 2011 C4 Dynamics, LLC [email protected]
The Need for a Renaissance in Developed Capitalist Economies
The Thinking of Individuals Spawned the Creativity and Contribution of Others.
The Writing of these Thinkers Produced the Greatest Period of Value Creation in History.
Result: Masses of People Moved from Poverty to Prosperity.
© 2011 C4 Dynamics, LLC [email protected]
To Inspire Others and Show Them How to Improve Their Lives and Achieve Their Goals.
Your Highest Value Contribution
© 2011 C4 Dynamics, LLC [email protected]
Obstacles and Opportunities in the Age of Social Media
Physical Barriers
Psychological Barriers
There are NO Barriers
Resources are Abundant and Available
© 2011 C4 Dynamics, LLC [email protected]
Physical Barriers:Publishing Through the Ages
Cave Art
Required a Cave, and a Chisel and Time
Strength: Great Longevity
Weakness: Expensive to Distribute. Readers had to Travel to Receive the Message
Power Consolidated to Unknown Few
© 2011 C4 Dynamics, LLC [email protected]
Physical Barriers:Publishing Through the Ages
Egyptian Hieroglyphs
Required Walls and Artisans
Strength: Longevity; Able to Communicate Tremendous Content
Weakness: Expensive to produce; Reader had to Travel to Receive the message.
Power Consolidated to Single Civil Authorities
© 2011 C4 Dynamics, LLC [email protected]
Physical Barriers:Publishing Through the Ages
Rosetta Stone
Required a Rock and Artisans
Strength: Longevity; Massive Communication of Culture and Codified Law.
Weakness: Difficult to Move. Expensive to to Communicate Message
Power Consolidated to Multiple Civil Authorities by Treaty
© 2011 C4 Dynamics, LLC [email protected]
Physical Barriers:Publishing Through the Ages
Papyrus & Parchment-like ScrollsRequired Skins, Papyrus, Parchment & ScribesStrength: Easy to Transport; Less Expensive than Stone; Creates of Multiple CopiesWeakness: Very Difficult to Preserve. Limited Copies. Still Expensive to Distribute; In Possession of Clergy and Elite.Power Distributed to Institutions other than Civil Authorities
© 2011 C4 Dynamics, LLC [email protected]
Physical Barriers:Publishing Through the Ages
Gutenberg Bible
Required Moveable type and a Printing Press
Strength: Eliminated Need for Scribes Creating Possibility of “Mass Production”
Weakness: Expensive; Very Limited Availability of Presses.
Power Distributed to Owner of the Press
© 2011 C4 Dynamics, LLC [email protected]
Physical Barriers:Publishing Through the Ages
Benjamin Franklin and Poor Richard’s Almanac
Required Moveable Type and Printing Press
Strength: Presses More Available; Creation of Newspapers, Periodicals & Books
Weakness: Labor Intensive to Produce.
© 2011 C4 Dynamics, LLC [email protected]
Physical Barriers:Publishing Through the Ages
Benjamin Franklin and Poor Richard’s Almanac
Required Moveable Type and Printing Press
Strength: Presses More Available; Creation of Newspapers, Periodicals & Books
Weakness: Labor Intensive to Produce.
Power Settles into the Hands of the Owner and Operator of the Press
© 2011 C4 Dynamics, LLC [email protected]
Physical Barriers:Publishing Through the Ages
Modern Day Publishing Houses
Required: All Manner of Print Creating Resources
Strength: Absolute Mass Production and Distribution
Weakness: High Barrier to Entry by Writers. Proliferation of Limited Expert Class.
Power Consolidated in the Hands of Printing Elite.
© 2011 C4 Dynamics, LLC [email protected]
Psychological Barriers: You Were Trained to NOT Write a Book
John Dewey
Andrew Carnegie
John D.Rockefeller
America’s Pursuit of the Prussian Model of School
Designed to Create Workers; Compliance and Control
Limit Participation in Active Literacies (Preservation)
Create an “Expert Class”
We were Trained to Believe we Need an Expert to Validate our Ideas
© 2011 C4 Dynamics, LLC [email protected]
There are No More Real Barriers in the Age of Social Media
You Have Full Access to Every Required Resource
Strength: Anyone Can Publish; New Access into the Expert Class and the Sphere of Ideas
Weakness: Fear to Enter
Power of the Printing Elite to Manipulate or Limit Ideas is Diminishing.
© 2011 C4 Dynamics, LLC [email protected]
What do you need?1. Block Time: Decide to Block Time to Write
10 pages a week produces a 130 page book in under 90 days. 2. “Publish on Demand” (POD) Printers
www.lightningsource.comwww.disk.comwww.createspace.com (Amazon)
3. Cover Design, Book Layout and Productionwww.guru.comwww.elance.comwww.fiverr.com
4. ISBN Number and Barcodingwww.bowker.com
5. Website Creation and Publishingwww.optimizepress.com
All Resources are Readily Available
© 2011 C4 Dynamics, LLC [email protected]
One Man’s Indisputable Example
70 Days from Concept to the Top of the NY Times Bestseller List
Entire Marketing Approach was Non-Traditional
1 Webpage & 1 Video with 15 Elements Included in the Fresh Approach (YouTube surpassed Google as top search engine in 2011.) Brendon Burchard: Author of
The Millionaire Messenger
© 2011 C4 Dynamics, LLC [email protected]
Write, Publish, Launch, Promote & SellUsed a Mid-tier Publisher (Morgan James)
Three Step Marketing Process1. Pre Release Launch Giveaway
One Webpage
Video
Collect Name, Email
Follow up for mailing Address
2. Promoted by Friends & Partners
3. Selling Book after Launch Updated Website to sell on Amazon and Barnes & Noble
Brendon Burchard’s Killer Strategy
© 2011 C4 Dynamics, LLC [email protected]
Belief in the existence of Physical Barriers?
Belief that you’re not equipped to write a book?
Fear that no one would want to read your book?
Fear the no one would want to buy your book?
What’s Stopping You
© 2011 C4 Dynamics, LLC [email protected]
The time has come. The time is NOW.
The world NEEDS your contribution.
There are no REAL barriers any more.
Just do it.
You Have the Power of the Press
© 2011 C4 Dynamics, LLC [email protected]
CJ CoolidgeC4 Dynamics
PO 2201Friendswood, TX 77549
http://speakermix.com/cj-coolidge281 482 5586
