L/O/G/O

IM Seminar 2011

S. de Koning; T. Kuijten; M.A. de Man; D.R. Mulder; A.P. Nijssen 2

The eWaitress Team:CarolSjorsMarcelTeunRobin

Outline

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Outl

ine 1. Research

2. Promotional video3. Why eWaitress?4. What has been done?5. Findings and results6. Challenges

S. de Koning; T. Kuijten; M.A. de Man; D.R. Mulder; A.P. Nijssen

1. Research

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How can QR-codes improve the efficiency in restaurants and what are the points of attention?

ResearchQuestion

Literature study

Brain-storming

Internet searching

Testing the application in practice (prototyping).

ResearchMethod

A working application with front- and backend to be used in restaurants with QR-codes.

Result

S. de Koning; T. Kuijten; M.A. de Man; D.R. Mulder; A.P. Nijssen

2. Promotional video

5S. de Koning; T. Kuijten; M.A. de Man; D.R. Mulder; A.P. Nijssen

2. Promotional video.

6S. de Koning; T. Kuijten; M.A. de Man; D.R. Mulder; A.P. Nijssen.

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3. Why eWaitress?

Added value

S. de Koning; T. Kuijten; M.A. de Man; D.R. Mulder; A.P. Nijssen

•Customer satisfaction rises because of

reduced waiting time.

•Less time needed to help the customers.

•Low investment costs.

•Real-time information about orders.

4. What has been done?

8S. de Koning; T. Kuijten; M.A. de Man; D.R. Mulder; A.P. Nijssen

What: Who:

Brainstorming about the subject All

Writing the paper (in progress) Carol & SjorsSearching for literature Carol & Sjors

Designing database scheme for the websiteRobin, Teun

& Marcel

Designing/coding the websiteRobin, Teun

& Marcel

Generating QR-codes Carol & Sjors

Testing the website AllContacting a restaurant Carol & Sjors

Filming the promotional video AllWriting a script and preparing for the video Carol & Sjors

Writing press release Carol & Sjors

Presenting weekly updates CarolAnd much more… All

Editing the promotional video All

5. Findings and results

9S. de Koning; T. Kuijten; M.A. de Man; D.R. Mulder; A.P. Nijssen

• QR-codes are not yet very common and well-known but all smartphones can read them.Main use: Marketing.

QR-codes

• Digital ordering in restaurants is rising but is focused on screens in the restaurant at every table (high investments).

Digital ordering

• Combining QR-codes and a web-based application for ordering provides the restaurant with a low-investment alternative with high potential for the future.

The combination

6. Challenges

10S. de Koning; T. Kuijten; M.A. de Man; D.R. Mulder; A.P. Nijssen

SecurityLess personal

contact?

Adaptation of QR and

smart phones?To be dealt with:

Size of therestaurant

Integration with cash register

Link with Ideal, Paypal etc.

Updatingtechnical skills

Height of initial investment forthe restaurant

How to use QR-codes

Dealt with:Maintenance portal for the

restaurant

Clear order overview for the waitress

Easy to use on a (touch)

Smartphone

Thank you for your attention!

11S. de Koning; T. Kuijten; M.A. de Man; D.R. Mulder; A.P. Nijssen

Questions? Suggestions?