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B2B Social Media and digital Marketing in Bangalore by expert Social Media Marketers who promote business and products online. Our social media marketers use interactive social applications and marketing tools to promote and sell your products.
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www.arokiait.com Digital Marketing
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DIGITAL MARKETING
Digital Marketing is the promotion of brands using all forms of digital advertising
channels to reach consumers
This now includes Television, Radio, Internet, Mobile, Social Media Marketing and any
other form of Digital Media
ADVANTAGES
Usage of various media to reach people
Segmentation of target audience is easy
Reach to a large number of people
Achieve results quickly
Achieve a long shelf life
www.arokiait.com Digital Marketing
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INTERNET MARKETING
Internet marketing ties together the creative and technical aspects of the Internet
This includes design, development, advertising, and sales
ADVANTAGES
Inexpensive way of reaching audience
Reach to a wide audience
Convenience to users
Achieve results quickly
Ability to collect payment online
www.arokiait.com Digital Marketing
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SEARCH ENGINE MARKETING
• Search Engine Marketing (SEM), is a form of Internet marketing
• Seeks to promote websites by increasing their visibility in search engine result pages by
using SEO and SMO
ADVANTAGES
Higher return on investment
Low investment compared to other techniques
Site stays long term in the rankings
Increase in traffic of visitors
Achieve a high international profile
www.arokiait.com Digital Marketing
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VIRAL MARKETING
• Viral marketing aims to persuade initial targets to pass the promotion on to others
• Initial targets pass on the promotion through E mail, Chain Letters, Funny Video Clips,
Chat Rooms, Forums & Social Sites
ADVANTAGES
Cost Free Method for Promoting a Business
Resources are Easily Available
Marketing through friends and relatives
Generates Revenue from Advertisement
Follows a chain reaction
www.arokiait.com Digital Marketing
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AFFILIATE MARKETING
Affiliate Marketing is a focused on achieving greater market penetration
through websites
Targeted at a specific groups of internet users
ADVANTAGES
Uses a “Pay for Performance" Model
No Need for Payment Until Result Is Achieved
Only Initial Setup Cost Has To Be Paid
Wider environment for promotion
Assured increase in sales
