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Links to your site play a large role in determining your company’s position on search engine results pages. You can learn how to develop a comprehensive link-building strategy that will help you ascend to the top … literally. On September 13, join Alex Dunks of WebMarketing123 and MECLABS/MarketingSherpa's Daniel Burstein, as they teach you practical steps to take – and those to avoid – in external and internal link-building initiatives. Lessons in this free, hour-long webinar,, include: • Why links should permeate an online strategy • How to create well-built links • How to make the most of a site’s internal links • Why social signals matter today • How to assess whether outsourcing these functions is right for you Webmarketing123 is a Bay-Area Digital Marketing Agency. Our distinctive approach: pair a metrics-rich methodology with an understanding of our clients’ unique business goals and challenges. We combine a deep expertise across industry verticals, smart use of automation, and efficient use of analytics to inform data-driven decision-making. At Webmarketing123, each client has a dedicated team employing Search Engine Optimization (SEO), Pay Per Click (PPC) advertising, and/or Social Media Marketing (SMM) to create remarkable, results-driven marketing programs.
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© 2012 Webmarketing123
Alex DunksBusiness Development
Daniel BursteinDirector of Editorial
Content
Building Links That Improve Search Results
© 2012 Webmarketing123
Digital Marketing Agency specializing inSEO / PPC / Social Media / Website Design
WE’RE ONE OF THE FASTEST GROWING PRIVATE U.S. COMPANIES (2012)
© 2012 Webmarketing123
WE ARE EXPERTS AT BUILDING TOP LINE REVENUE GROWTH FOR GLOBAL ENTERPRISES WITH COST-EFFECTIVE DIGITAL MARKETING
© 2012 Webmarketing123
Request the slides – email contact@webmarketing123
We’re live tweeting webinar highlights.
Frequently Asked Questions
@webmarketing123
facebook.com/webmarketing123
webmarketing123
© 2012 Webmarketing123
Build Links That Drive Search
Results
© 2012 Webmarketing123
Business Results
© 2012 Webmarketing123
Links as Diverse as Your Keywords
Lay a Strong Foundation 1
3
Agenda
Do You Have Tracking in Place?2
5 Three-Month Game Plan
4 Tailor Your Content Strategy
© 2012 Webmarketing123
Lay a Strong Foundation
Keyword Selection
Keyword Mapping
Keyword
Benchmarking
1
© 2012 Webmarketing123
© 2012 Webmarketing123 1
Keyword Selection
© 2012 Webmarketing123 1
Introducer
© 2012 Webmarketing123 1
Influencer
© 2012 Webmarketing123 1
Closer
© 2012 Webmarketing123
Problem Recognition
Information Search
Evaluation of Alternatives
Purchase Decisions
Purchase
Map Your Keywords to the Purchase Process
1
© 2012 Webmarketing123
Conversion Rate by Phrase Length
Average Conversion Rate %
Source: SEOmoz http://mz.cm/ar9RzJ 1
© 2012 Webmarketing123
Use Google’s Own Data to Measure Demand
1
© 2012 Webmarketing123
Evaluate search trends by industry, brand, or demographic Harness Insights for Keyword Research
1
© 2012 Webmarketing123 1
Keyword Mapping
© 2012 Webmarketing123
Filter out “branded” traffic
1
Benchmark Your Organic Traffic
© 2012 Webmarketing123
Links as Diverse as Your Keywords
Lay a Strong Foundation 1
3
Agenda
Do You Have Tracking in Place?2
5 Three-Month Game Plan
4 Tailor Your Content Strategy
© 2012 Webmarketing123 2
© 2012 Webmarketing123
Do You Have Tracking in Place?
2
Landing Page
© 2012 Webmarketing123
Do Your Database and Tracking Systems Look like This?
2
© 2012 Webmarketing123
Links as Diverse as Your Keywords
Lay a Strong Foundation 1
3
Agenda
Do You Have Tracking in Place?2
5 Three-Month Game Plan
4 Tailor Your Content Strategy
© 2012 Webmarketing123
Seek Diversity
3
© 2012 Webmarketing123
Seek Diversity
3
© 2012 Webmarketing123
Seek Diversity
But Avoid Link Exchanges
3
© 2012 Webmarketing123
Links as Diverse as Your Keywords
Lay a Strong Foundation 1
3
Agenda
Do You Have Tracking in Place?2
5 Three-Month Game Plan
4 Tailor Your Content Strategy
© 2012 Webmarketing123
Images and Videos
Infographics Whitepapers, Case Studies
Got Content?
4
© 2012 Webmarketing123 4
© 2012 Webmarketing123 4
© 2012 Webmarketing123
Links as Diverse as Your Keywords
Lay a Strong Foundation 1
3
Agenda
Do You Have Tracking in Place?2
5 Three-Month Game Plan
4 Tailor Your Content Strategy
© 2012 Webmarketing123 5
© 2012 Webmarketing123 5
Three-Month Game Plan
© 2012 Webmarketing123 5
Three-Month Game Plan
Low Hanging Fruit
© 2012 Webmarketing123 5
Low Hanging Fruit
Press Releases
Three-Month Game Plan
© 2012 Webmarketing123 5
Low Hanging Fruit
Press Releases
Images & Alt-Text
Alt-text: “online presentation software”
Three-Month Game Plan
© 2012 Webmarketing123 5
Low Hanging Fruit
Press Releases
Images & Alt-Text
Guest Blogging
Three-Month Game Plan
© 2012 Webmarketing123 5
Low Hanging Fruit
Press Releases
Images & Alt-Text
Guest Blogging
Relevant Directories
Three-Month Game Plan
© 2012 Webmarketing123 5
Three-Month Game Plan
Low Hanging Fruit
Press Releases
Images & Alt-Text
Guest Blogging
Relevant Directories
Social
Social
Search
© 2012 Webmarketing123
Social Influences Search, and Can Earn Links
© 2012 Webmarketing123
Social Influences Search, and Can Earn Links
© 2012 Webmarketing123 5
Low hanging fruit
Press Releases
Images
Guest Blogging
Relevant Directories
Social
Three-Month Game Plan
© 2012 Webmarketing123
Key Takeaways
• Use diversity as a guiding principle for keyword strategy,
link sources, and your overall link profile.
• Leverage your existing collateral and empower your team to generate more unique, high quality & share-worthy content.
• Don’t waste effort. Lay a foundation by establishing the right keyword list and checking your goal-tracking.
© 2012 Webmarketing123
webmarketing123.com
TEAM UP WITH ONE OF THE FASTEST GROWING PRIVATE COMPANIES IN THE U.S. (2012)
Download:2012 State of Digital Marketing Report
Talk to a digital marketing expert:SEO/PPC/Social Media MarketingMeasurement/Analytics ApproachLead Gen Effectiveness
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