www.escapethematrix.net

Dave Sherwin

Overview

What is SEO? Why SEO? 10 Critical steps for SEO

success

What is SEO?

Search Engine Optimization (SEO): consists of a set of optimization techniques applied to a website or webpage to position it at the top of the search engines results based on a keyword or set of keywords on which that website or webpage has been optimized for.

Paid Results (Expensive)

Global Results (Affordable)

Local Results (Cheap)

WHY SEO?!A website is an asset, and should be

treated as any other investment Either your site is on front page, or your

competitors is Core aspect of any online marketing plan One of the cheapest forms of traffic Potential to make easy money doing it

for others Highest converting traffic

SEO Revenue compared to other types… Significant portion of revenue.

SEO Income Comparison- 2 year period

$1,784,888.38 Total Revenue $606,192.76 from SEO 34% of total sales, and least

expensive method, highest profit.

What about Penguins and Pandas?

SEO hasn’t changed much since 1998 Build the “best” site for your particular keyword

and niche. If you can’t, pick a different niche 20% onsite factors, 80% off site (link building)

Can “Best” Sites Still Get Slapped

SEO hasn’t changed much since 1998 If a “guru” complains about being “punished” by a

Google update… why are they considered a Guru? (for every site that gets punished, there’s a better site that gets rewarded) Build the “best” site for your particular keyword and

niche. If you can’t, pick a different niche. 20% onsite factors, 80% off site (link building)

10 Critical Steps for Success: Step 1: Pick a hot Product (but that has long term potential) Step 2: Find a massive Audience Step 3: Assure Rankability Step 4: Register a Domain Name Step 5: Set up your hosting Step 6: Website building Step 7: Creating Content Step 8: Affiliate Connection Step 9: Final tweaks Step 10: Link Building

Step 1: Pick a Hot ProductResearch Affiliate Offers- Most affiliate programs will tell you conversion rates, click through rates, and other statistics that will help you determine what is selling. Common affiliate programs include: Clickbank, Commission Junction, Amazon Affiliate, Odigger, and Offer Vault.

Step 2: Find a Massive AudienceConfirm potential traffic by doing keyword research. Determine potential long-tail keywords. Common keyword research tools include: Google Keyword Planner,

SEM Rush, and Market Samurai.

Step 3: Assure AccessibilityDetermine how competitive a niche is by evaluating your competition:

-Domain authority -Page authority -Competitor links -“On-site” Optimization !

Common research tools include: Majestic SEO, Open Site Explorer, SEM Rush, PR Checker, and Ahrefs. (This requires some manual analysis skills)

Domain Authority and Page Authority are found using Open Site Explorer !!!!!!

! Competitor Links are analyzed best using Majestic SEO

Step 4: Register a DomainTwo Types of Domains:

New brand domains: Register a new domain that is custom to your brand. (Only recommended if you have an existing brand) Used domains: Purchased domains through auctions that already have links and domain age. (Recommend .org, .net, com extensions)

Note: Common domain registries include: godaddy.com, namecheap.com, hostgator.com, 1&1.com

Step 5: Setting Up Your Hosting

!What is hosting? These are the guys that store your website and are able to put it live to the entire world using your domain name as the address to get access to. !Its recommended that you host your site from a different party than where your purchased your domain. That way you can cancel your hosting without having to transfer you domain. This is a much easier process. !Common Hosting Services: 1&1.com, bluehost.com, hostgator.com

Step 6: Building Your Website

Install Wordpress (or wordpress equivalent) on your hosting account Install a relevant Wordpress theme Install SEO plugins

(Recommended plugins include: All In One SEO, Wordpress SEO by Yoast)

Step 7: Create Content

Relevant content Unique content On-site optimization:

-Meta Titles

-Meta Descriptions -Titles/Headers -Urls

-Keyword Density -Beware of over optimization

Step 8: Affiliate Connection!Two places to advertise that aren't invasive:

Invite them to find a lot more helpful information at the bottom of the article. Put relevant banners in the sidebar. !

Note: If your page is too “salesy” people will assume you only want to sell them something and in turn they will assume that your content is low-quality.

Step 9: Final TweaksSocial Media Buttons: Facebook, Twitter, Pinterest, Youtube, Google +

-Search engines like Google now look at social media when determining a website’s rankings. Any serious business now needs a social presence. Key factors include: social interactions, likes, followers, posting consistency.

!Setup Google Analytics/Webmaster Tools (Provides important information that helps you analyze site traffic and site performance)

!Copyright/Contact us/Terms of Service Information

Google AnalyticsMetrics: visitors, conversions,

bounce rate, time on site, keywords

Step 10: Link BuildingElements of Link Building:

High quality + relevant links You wanted to get links from trusted sites that are relevant to your niche. !

Link anchor text -Only use you keywords in your high PR sites. -Each PR link should a variant of your keyword. -Links should be 98% branded, generic, and category anchor text. !

Beware of over optimization The two most common ways to get punished by Google is through over optimization and spamming. !

Avoid spamming -Purchasing low quality links. -Using automated tools to bombard websites with unrelated links.

Over Optimizing Meta DataExample of over optimization:

Target keyword: Big Blue Cars Url: www.yoursite.com/bigbluecars Meta Title: Best Big Blue Cars Meta Description: Read about the top big blue cars. !

Example of good optimization: Target keyword: Big Blue Cars url: www.yoursite.com/bigbluecars Meta Title: Best Large Blue Vehicles Meta Description: Read about top-rated blue colored sedans. !Note: In the first example you notice that the word “big blue cars” is in the url, the meta title, and the meta description. This looks very unnatural to google because it is the exact same long-tail keyword 3 different times. !In the second example you notice that the exact match keyword is in the url but both the meta title and meta description had variations of the keyword. By including variations of the keyword, you are able to better rank for the exact match keyword as well as other keywords without over optimizing.

Link Anchor Text ExplainedSearch engines look at anchor text from links to determine what a website is about.

!Example: If a website that is about cars links to your website that is also about cars, with an anchor text that says “Best Top Cars”, then search engines like Google will think that the site is about cars.

!However, you need to make sure that you look natural to Google. Example: If you have 100 links and 50 of them have the anchor text “Best Top Cars” this doesn’t look natural to Google. Not only will you not rank for “Best Top Cars” but you will most likely be punished by Google so that it is difficult to rank for other keywords as well.

!In order to avoid over optimization you need to only use anchor text with your high Page Rank websites. You will primarily want other links to have anchor text with:

-urls (www.yoursite.com) -generic words (click here, visit site, go here) -category words (cars, vehicles, trucks, etc…)

How to Get Links

How to Get LinksMake your site WORTH linking to!

!Don’t underestimate the power of posting on social networks: Facebook, Youtube, Twitter, G+, Tumblr etc.

!Do a search for your primary keyword, and make note of the top few sites that rank well for your key term, then enter those sites in OpenSiteExplorer or SEMRush.com

!Make a list of all the popular places they have links from, and start getting links from the SAME PLACES! Don’t copy just one site (not a best practice) rather, combine the links from a handful of sites, and start link building Hire an assistant from oDesk or eLance if you want to get this done easily and inexpensively

Words of WarningKeep in mind that most home business owners are going

to not be able to compete effectively in SEO world on their own. SEO agencies have competitive advantages and trade secrets that give them an edge. Not to mention that SEO is a full time deal.

Feeling Overwhelmed?That is why we are here. We have spent years learning this stuff and we have compiled an SEO Vault to help you learn quickly. !We also do SEO for clients across the country and are more than happy to talk to you and determine your needs. www.escapethematrix.net

!You can subscribe to our training Vault which has tons of very helpful courses that will help give you an edge over our competitors. This vault is world class and has information that has taken us years to accumulate. You can get it for only $27 per month! !http://escapethematrix.net/the-vault/.

!This is a NO BRAINER!

www.escapethematrix.net