The Social + SEO MYTH

Date:Author:

April 7, 2023Wil Reynolds (@wilreynolds)

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@wilreynolds

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13 years40 People

SEO/SEM/Analytics

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How I view social

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I hated social media

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I <3 Scoreboards!

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Protect &

Serve

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CRUSH a big myth

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Quality content is the way to win on search

engines

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Fact!!!!!!!!!!!!

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Is no one in here outranked

by a crappy site?

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Sometimes

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Social’s impact on SEO is indirect

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Who has heard that social

impacts rankings?

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Lets stop the SPECULATION

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You tell me…

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Plausible?

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Hey Google, I’m building a

brand…

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Who do you think is ranking better?

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The first 4 companies

http://zd.net/socialmyth

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Still Skeptical?

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Want somesocial

numbers?

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100147744

1,7307,119

182,894

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100147744

1,7307,119

182,894

+1Facebo

okemailRSS

TwitterYouTub

e

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SORRY “TWEEPLES”

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Still believe in writing good

content ONLY?

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Still believe in social signals?

Fringe CasesEntertainment/news

33http://mz.cm/wil-is-wrong

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Google reader6 years + 1

mo. old

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Yet they can’t figure it out…

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Glimpse of the future

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Invest in building TRUST

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New Circle of Trust

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But today…

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Value of

“1”

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1 Person1 Session1 Retweet

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Less than 1,000 followers – connect w/ every RT’er

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You have to believe in the power of 1 to

succeed at social

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You have to Prime the

pump!

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What are you doing

10 = 10,000

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What VALUE are you adding?

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Getting pumped about adding

value?

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Let’s continue the doom parade…

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You taking shortcuts?

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Is this you?

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Why track this?

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What can you do with this

data?

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REVENGE?

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Opportunity to improve,

connect, touch

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Get back to TRUST

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Now the happy parts

start!!

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All is not lost my “tweeps”

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FB Admin Meta Tags

@matclayton

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Do you have a like button on

your site?

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Have you seen FB

Demographics?

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Google is starting to

reward trust

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Want examples?

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Rel Author + Circles

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Not Logged in

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Authors get rewarded for

building content +

TRUST

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Build trust, get your mug in the

SERP

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Use SEO + rel author to grow

your social following

75http://bit.ly/author-wordpress

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Social will impact CTR’s

77http://mz.cm/ctrstudy

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Schema.org

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You need trust to get the enhanced

results

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That’s how G+ will win

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How do you turn social into SEO

success?

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Export.ly

86http://bit.ly/social-export

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TagCrowd

89http://bit.ly/tagcrowd

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Create content for niches

ex. Fathers, Photographers

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DM them

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Is blog commenting social?

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Make it work for SEO

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What if you could rate your

commenters sites?

96http://bit.ly/seerplugin

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WRITE THINGS PEOPLE WANT

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This will get social movement

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No Mention of SEER in tweet

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“I see your audience seems to go crazy for content XYZ, it typically gets X shares” So I thought I’d write in that vein…

High value sites don’t accept any guest blog posts

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Followerwonk

104www.followerwonk.com

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Hashtags are your friend

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#smplus

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Encourage use!!!

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Who is going to do a recap on

their blog?

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Write a review of this webinar –

tweet to us

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Win 500 dollars…

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Lets get nerdy

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Excel, VLOOKUP, SEOMOZ + Export.ly

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Who is following you but not

linking?

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Take your followers from export.ly, links from SEOmoz

in excel

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VLOOKUPWho is following

me but not linking

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GA Certified company!!

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We did all the work

@ethanlyon

118http://bit.ly/twitterlinktool

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Leave you with one thing

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You want to win?

Today and Tomorrow

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Key to search engine

success…

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HELPING OTHERS

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Wanna rank well?

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Who are you helping?

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You can’t measure helping people in klout!

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Wil Reynolds@wilreynolds

@seerinteractive