Seven simple steps to improve your LinkedIn profile

17-12-2014

Social media, added value for Sales

“Seven simple steps to improve your LinkedIn profile”

http://planonsoftware.com

Agenda

• Introduction to social media marketing

• How is Planon using social media?

• Social media results for Planon

• Seven simple steps to improve your LinkedIn profile

Introduction to ..... social media marketing

Santa sells?

Santa Planning Chaos Before Quintiq.mp4

Introduction to ..... social media marketing

Facebook thanks to the Dutch?

.... But let’s start with the basics ....

No Facebook without the Dutch.mp4

How Planon is using social media?

5

• We share content on

Planon’s LinkedIn

company page (over

2,000 followers) and in

the Planon group (560

members)


6

• We share content on

Planon’s LinkedIn

company page (over

2,000 followers) and in

the Planon group (560

members)

• We tweet to raise

awareness of our new

content and share

industry news (1,300

followers globally)


7

• We share content on Planon’s LinkedIn company page (over 2,000 followers) and in the Planon group (560 members)

• We tweet to raise awareness of our new content and share industry news (1,300 followers globally)

• We use Twitter to network with industry peers (as well as customers and prospects where possible)


8

• We share content on Planon’s LinkedIn company page (over 2,000 followers) and in the Planon group (560 members)

• We tweet to promote our new content and share industry news (1,300 followers globally)

• We use Twitter to network with industry peers (as well as customers and prospects where possible)

• We also follow competitors on Twitter to see what they are doing and saying

Social media results for Planon

• People are sharing our content through social media. The record so far goes to Nico van Dijk with his maintenance management blog that was shared 189 times via LinkedIn in the US

9

Please note: This is

the WordPress

version of our blog,

which we have now

moved to

planonsoftware.com

so these counts have

changed

Social media results for Planon

10

0

500

1000

1500

2000

2500

Nov-13 Dec-13 Jan-14 Feb-14 Mar-14 Apr-14 May-14 Jun-14 Jul-14 Aug-14 Sep-14 Oct-14

The number of people following the Planon company page on LinkedIn has grown from 1400 to over 2000 in the last year

Social media results for Planon. Continued...

11

0

100

200

300

400

500

600

700

800

900

1000

2013 (May-Nov) 2014 (May-Nov)

Activity on planonsoftware.com for people coming from LinkedIn has doubled


12

0

200

400

600

800

1000

2013 2014 year to date 2015 target 2016 target

New leads coming from social media has almost doubled in the last year.

Targets for 2015 and 2016 anticipate even bigger growth


13

Social media26%

Other74%

Of the 273 new contacts that downloaded the 2014 Gartner report, 26% came from social media

Seven simple steps to improve your LinkedIn profile

1. Switching off profile change notifications to avoid

spamming your network

Avoid LinkedIn emailing all of your connections every time

you make a change to your profile

14


2. Writing a great headline

An ideal headline should:

Contain keywords to help people find your profile

Communicate a benefit/reason to connect with you

Demonstrate expertise

Fit within the 120 character limit

15

Great LinkedIn Headlines

16


17


18


3. Writing the perfect summary

Similar to your headline, an ideal summary should:

Contain keywords to help people find your profile

Communicate a benefit/reason to connect with you

Demonstrate expertise

19


4. Making your profile URL user friendly

A user friendly URL looks more professional in email

signatures and on business cards etc.

20


5. Adding links to your profile to generate leads

Adding websites to your profile:

Provides valuable information/resources for your

connections

Helps improve our search engine ranking

21


6. Sharing content with your connections to demonstrate

expertise

Sharing content with your connections:

Positions you/Planon as an expert

Provides useful information/resources (that can generate

leads when sharing white papers, webinars etc)

Helps improve our search engine ranking

Keeps Planon front of mind for potential customers

22


7. Joining groups for customer, prospect and competitor

insights

Joining groups:

Can provide insight by looking at the questions people

ask and the content competitors share

Provides an opportunity to raise your personal/company

profile and expertise by responding to questions (in a

non-direct-sales way)

23

Next steps

What’s next?

The recording of this webinar as well as the slides with full instructions for each of these steps will be circulated

Launching Revenue Cycle Analytics in Marketo to better track the impact of social

Investing in social media advertising

Running further courses on engaging in social media, using social media for research, and using LinkedIn’s Sales navigator – any other topics people would like covered?

I will circulate ‘How to Use Social Selling at every Stage of the Buyer’s Journey’ white paper http://bit.ly/1tCZSll

24

http://bit.ly/1tCZSll

Questions?

25

Image source: http://cdn3.dogomedia.com/pictures/9613/content/questionsfry-panique-questions.jpg?1327098220

26

1) Switching off profile change notifications

1. Go to linkedin.com and log in

2. Under ‘Profile’ in the dropdown menu choose ‘Edit

profile’

3. Click on ‘Notify your network?’ in the right hand column

and choose ‘No’

27

2) Changing your headline

1. Edit your profile as per step one

2. Click on the pen icon next to your headline

3. Update your headline

4. Click ‘Save’

28

3) Writing your summary

1. Edit your profile as per previous instructions

2. Click on ‘Edit’ next to your summary

3. Update your summary (you should get somebody to

proofread your summary to ensure you have no typos

or missed words etc)

4. Click ‘Save’

29

4) Making your profile public

1. Edit your profile as per

previous instructions

2. Click on ‘Edit’ text next to

your profile’s URL

3. Choose which elements of

your profile you want to be

visible to all and click

‘Save’

4. You can also change the

web address of your profile

by clicking on the pen icon

next to your URL

30

5) Adding websites to your profile

1. Edit your profile as per

previous instructions

2. Click on the ‘Edit

Contact Info’ button

3. Click on the pen icon

next to ‘Websites’

31

5) Continued...

4. Choose ‘Other:’ instead of one of the predetermined website options. This way you can name the link something more engaging than ‘Company website’, for example ‘Planon IWMS software’ or similar

32

5) Continued...

5. As well as the company website, you can add links to the blog or white papers and webinars that you think are of particular interest to your connections

6. Click the ‘Save’ button when you are finished

33

6) Sharing content with your connections

1. Visit planonsoftware.com and choose ‘Blog’ from the

‘Resources/Downloads’ dropdown

34

6) Continued...

2. Choose a blog post you would like to share with your

connections and click on the LinkedIn share button

35

6) Continued...

3. Add a ‘call to action’ type comment to the pop-up box

eg ‘Read this blog post to discover...’

4. Click on the ‘Share’ button

36

7) Joining groups

1. On LinkedIn search for FMIS, IWMS, CAFM or similar phrase related to our market using the search bar at the top of the page

2. On the results page choose ‘Groups’ from the left hand menu

37

7) Continued...

3. Click on the ‘Join’ button to join the group

38

7) Continued...

4. To avoid receiving too many emails, click on the word

‘here’ to adjust your group settings and change updates

to once a week instead of daily

39

Business

Seven simple steps to improve your LinkedIn profile