In the Great Depression, 30% of all businesses failed. But thatmeans that 70% survived!

In the current economic downturn, using the example of theautomotive industry, one of the hardest hit, economic experts predict one in four automotive dealerships will fail.

So, how do you insure that your business, whatever the industry, is in the 70-75% that survive?You make sure you sell more product, whatever it may be, than your competitors do.

How? You make sure you have the best marketing, advertising, and promotional assistance available.

You needShenandoah Valley Design

Lynn owns a farm with an antique houseand barn which are both on the JeffersonCounty, WV Landmark Commission’s listof Historic Assets.

of the Izaak Walton League of America, in Montgomery County, MD, where she grew up. She has just completed a term as a member of the chapter’s Rural Legacy Board,which supervises the management of funds raised and used for the acquisition of landto be placed under conservation easement. Lynn enjoys shooting sporting clays. She is also an antique car enthusiast, especiallythe antique Porsche 356 model, of which she has owned three over the years.

In years past, Lynn was: a member of the executive committee of an Episcopal church vestry, a co-chairof a college alumnae/alumni club, a member of a carclub board of directors, a member of a women’s poli-tical club, and a Town Political Committee member,In New England, elected by the general public.

She is a member of the Jefferson County HistoricSociety and AHA, the Arts and Humanities Allianceof Jefferson County.

Lynn also enjoys photo print-making, oil and water-color painting, reading, and gardening.

She has experience fundraising for educa-tion and conservation. She is a past presi-dent of the Bethesda-Chevy Chase Chapter

Logo

This is an example of excellent package design. Package design is extremely difficult because everything goes in different directions and much detailed information must be on the packaging.

PackagingBox Design

Specialty Shotgun Shells

The following two slides show materials developed for a funeral: the announcement, maps and directions, and the program for the funeral itself.

These materials show that good graphic design can enhance the dignity and memory of the beloved, departed person.

Funeral Announcement and Directions

FuneralProgram

The next three slides show the work done for a cosmetic dentistry practice in 2006. The practice had a black and white logo, which was updated to color for "the modern world" of computer reproduction of business cards, letterheads, and envelopes. You will find those items on this slide.

Service Business

Logo

Business Card

Letterhead

EnvelopeMailer (next slide)

Ads (slide after next)

This slide displays a mailer created to announce the addition of the principal's son to the practice. You will notice that, on the envelope, there are some "canned" materials. These were to garner cooperative advertising funds for the production and printing of the letter.

Mailer

This slide displays several potential newspaper ads created to announce the new member of the practice, as well as to develop some new potentially more "exciting" names for the practice, "The Edge" and "The Image Makers."

Three of these ads also include copywriting "hooks" to draw folks in. The first one is aimed at people who make their living in sales. The second one stresses how quickly people make judgments of you based on your appearance. And the fourth ad uses the "hook" of recently publicized information about how problems with your teeth can eventually lead to problems with your heart health.

In effect, these three versions "work" on the "fear and "greed" aspects so often touted in sales.

ADS

On this slide and the next, you will see a color newsletter that was published to the membership of the organization as a portable document file (PDF). The newsletter shows Lynn's design, photographic, and artwork skills.

Pages2, 4

Pages1, 3, 5

NewsletterPDF file sent as

attachment to emailOriginal pages are 8 & 1/2 x 11”

Pages6, 8,10

Some of thePhotos on

these pages are by

Lynn Adams

Pages7, 9,11Sports car

Sketches onPage 9 by

Lynn Adams

On this slide are two sample center pages from a newsletter that Lynn edited, designed, and for which she did photography and artwork.

Sampleof some

center pages of Bethesda-Chevy ChaseChapter of theIzaak Walton

League of America

newsletter,edited and

designed in 1997-1998

byLynn Adams

who also sketched

some of theartwork on

these pages

The following slide is a promotional piece for the organization’s Earth Day event

This Arlene's catalogue cover, as well as much of the material inside the catalogue, was set up and photographed by Lynn.

Catalogues

Design

Photographywith Set-Up

Production

All the furniture for this ad was photographed by Lynn in difficult circumstances, in-store, during regular business hours, in the midst of customers.

RetailAdvertising

PhotographyWith Set-Up

Design

Layout

This is the cover of a brochure created to publicize the name change and content change of a computer industry publication. Numerous other materials were created for this client as well. These ranged from "tear cards" for the inside of the magazine, rate cards for advertising sales in the publication, promotional flyers for special subjects in the magazine, and gold foil stickers for the outside of the envelopes holding many of these, other promotional materials, and the magazines, themselves.

(Note: Unlike most of the other work in this presentation, this photograph was not done by Lynn, but was stock photography purchased by the client before she became involved with the project .)

ComputerPublishing

IndustryBrochures

On this slide is an invitation and reply card for a political event.

Political Invitation and Reply Card

The next eleven slides are of automotive ads created in 1999 and 2000. These ads manage to get as much information in them as most other automotive ads do but with a more eye-catching and dramatic look. The use of color increases response by at least 70-80%.

All these ads were designed and created directly on computer by Lynn Adams who also served as the account executive on these accounts at the time these ads were created. The completed ads were sent directly to the newspapers' production departments, bypassing the papers' art departments. This insures that many errors that normally occurred in the "old days" of creation in the newspapers' art departments were avoided.

AUTOMOTIVE

The ads on this slide and the next also were created in 1999 or 2000. The budget required that the ads not be in the eye-catching color of the previous ones displayed. The budget also required that the ads be much smaller. So, you'll note the use of humor in the ads to draw attention to them.

The next four slides are of older automotive ads designed in the days when the newspapers handled the creation of the ads in their art departments. Lynn designed these ads. But the designs were simpler than the more modern ones to try and avoid errors by the newspapers’ art departments when they executed them.

On this slide, you will see some examples of Lynn's fine arts prints. As they are created from photos Lynn took and then over-painted or otherwise enhanced, they are further examples of Lynn's photographic and design talent.

Fine ArtsPrints

FromOriginal

Photographyby

Lynn Adams

To schedule an appointment with Lynn, call her cell number: 240-285-3763

Or email Lynn at: lynn.adams@frontier.com to learn how

she can handle just one project for you or design, manage, and execute your

whole advertising and promotions program for you.