1. Corporate Philanthropy A Fundraising Primer CT Association of Nonprofits [email_address] Sondra Lintelmann-Dellaripa

2. Corporate Philanthropy A Fundraising Primer CT Association of Nonprofits www.harvestdevelopmentgrp.com www.linkedin/in/sondrad www.thefbooksite.com #CorpCAN@HarvestDev@CTNonprofits 3. 4. red yellow black blue red blue orange green 5. 6. Seek first toUnderstand . then to beUnderstood ~ Stephen Covey 7. Outline APRIL 11th- Building Your Corporate Giving Program

SHIFT: Influences

Panel Discussion: What makes the best Partnerships

Corporate Social Responsibility:

What it means to the corporate partner

Goals in corporate philanthropy

Winning: Based on needs fulfilled

Key behaviors in successful nonprofits

Summary and Q&A

Creative Exercise

Homework for next week.

8. SHIFT: Influence on the corporate sector 9. Milton Friedman: The social responsibility of business is to increase its profits.Giving by a publicly held corporation in the name of social responsibility is a form of theft.1970 NYT article. 10. Alfred P Sloan~ The business of business is business. 11. I mean, if we said right now, there'ssomebodyin the next room who'sdying , let's all go save their life, you know, everybody would just get up immediately and goget involvedin that. 12. 13. On 14 September 2010,ISO 26000 ,which gives organizations guidanceon implementingsocial responsibility (SR) wasapproved for publication as anISO International Standard. 14. 15. Banking social trust for future withdrawal 16. 17. A shift instrategicdevelopment of philanthropy to support theirbottom line Corporation Generous Automobile Company Hunger,1985 Homelessness,1988 Healthcare,1991 18. CAUSESwhose mission is the environment; specifically air quality and water pollution Now until forever Corporation Generous Automobile Company 19.

• • According to Giving USA Report 2010:

• • Corporate giving rose an estimated 5.5 percent (5.9 percent adjusted for inflation). This unexpected bounce takes corporate giving to within 1 percent of its pre-recession level. According to at least two reports (Committee Encouraging Corporate Philanthropy and Silicon Valley Community Foundation and Entrepreneurs Foundation), corporations increased their in-kind donations, which are less affected by recessions. This shift explains at least some of the growth.

20. What isinfluencingnonprofits ? 21. 22. Recession = diversify to stay alive Diversify to Excel 23. 24. Corporate giving is a result of the responsibility of companies for society. The Nonprofit Water Cooler A niche for corporate giving nonprofitwatercooler.com 25. What used to be social investments aligned with timely social issues not necessarily tied to the business,have been transformed to social investments that are aligned with the business. The end of corporate philanthropy? PRWeek USprweekus.com 26. Heather Watson-Summerer Manager Public Affairs Lynda McHugh Director of Sales SupportBroker Relations What makes a goodpartnership ? 27. 28. 29. " Corporate social responsibilityis the continuingcommitmentby business to contribute to economic development whileimprovingthe quality of life of the workforce and their families as well as of the community and society at large" World Business Council for Sustainable Development 30.

Corporate Social responsibility

most often encompasses a comprehensive set of:

Policies

Practices

Programs

That are integrated throughout the company into:

Business Operations

Decision making processes

Supply chain relationships

And includes responsibility for:

Present activities

Past actions

Future impact

31. Philanthropic: Impact Partnerships External: Sustainability & Environment Internal: Corporate Governance Administerand Monitor 32. FinancialImpact Environmental Impact Social Impact Triple Bottom Line Measure 33. 1895 1953 1960/1970 1980 1989 1992 1995- to present 34. What is theGoal ? 35. 90% = Business benefits and new business opportunities 36. 37. 38. 39. 40. 41. 42. The businessgoalsmost often cited Enhancing the companys reputation orbrand ,LocalImpact Buildingemployeecapabilities and Improving employee recruitment and retention. 43. 44. 45. TheNexus 46. 47. 48. 49. 50. 51. Leadership 52. Advocacy 53. Volunteer staff 54. Future donors 55. 59% say ItsImportant 56. FourP snot all equal 57. 58. Concentrate theirefforts Brand image Employeesatisfaction Local Impact 59. 60. Build a deepunderstandingof thebenefits 61. Find therightpartner. 62. Key Behaviors inSuccessful Partnerships 63. PersonalRelationships 64. 65. 66. ValueProposition 67.

Powerful missions

Strong public presence

Access to customers and markets

Access to other businesses

Relationships with community and other influential leaders

Organizational expertise

Volunteer opportunities

Access to potential employees

Established programs and projects

Geography or Facilities

Products

Assets ofValue 68. Trust 69. Commitment 70. Summary and Q&A

Seek first to understand

Strengthen Corporate Partnerships for sustainability

Companies do not give because society obligates them to..

They give for brand enhancement, local impact, employee impact

Companies are looking for the right partner

Make yourself valuable- know your value proposition

Build personal relationships

Be a trusted and committed partner

71. Creative Exercise 72. ValueProposition Academic Institute Architecture Mailing services Food preparation Teenagers Urban Parents Micro beers Minority Business training Working Women Farmland Teachers Videos Parenting classes Retired Men Hospital Business leaders Food goods Mentoring Doctors Historic Factory Healthcare Prof Manuals Vision testing Young Professionals Geographic Expertise Products Program/services Market 73. Outline for next week

Whose giving and where?

Reaching balance

Tools for research and validation

Moves for corporate giving

Benchmarking

Presentations and proposals

Sondra Lintelmann-Dellaripa [email_address] www.harvestdevelopmentgrp.com 860-575-5132 74. Resources

Resources:

• • • Reports/Studies

• • • • McKinsey Report

• • • • Books

• • • • Leveraging Good Will: Strengthening Nonprofits by Engaging Business

• • • • Author: Alice Korngold

• • • • Corporate Community Involvement: The Definitive Guide to Maximizing

• • • • your Business' Societal Engagement

• • • • Authors:Nick Lakin and Veronica Scheubel

• • • • LinkedIn group:Corporate Social Responsibility, 8100 members

LinkedIn group:Corporate Social Responsibility CSR and Sustainable Development,

3500 members

• • • Websites:

• • • • http://www.developmentcrossing.com

• • • • http://www.bcccc.net/

• • • • http://www.corporateregister.com/

• • • • http://www.fastcompany.com/user/alice-korngold

• • • • http://www.ssireview.org/topics/category/socially_responsible_business/

• • • • http://www.csrwire.com/

• • • • http://www.corporatephilanthropy.org/