2. Corporate Philanthropy A Fundraising Primer CT Association of Nonprofits www.harvestdevelopmentgrp.com www.linkedin/in/sondrad www.thefbooksite.com #CorpCAN@HarvestDev@CTNonprofits 3. 4. red yellow black blue red blue orange green 5. 6. Seek first toUnderstand . then to beUnderstood ~ Stephen Covey 7. Outline APRIL 11th- Building Your Corporate Giving Program
8. SHIFT: Influence on the corporate sector 9. Milton Friedman: The social responsibility of business is to increase its profits.Giving by a publicly held corporation in the name of social responsibility is a form of theft.1970 NYT article. 10. Alfred P Sloan~ The business of business is business. 11. I mean, if we said right now, there'ssomebodyin the next room who'sdying , let's all go save their life, you know, everybody would just get up immediately and goget involvedin that. 12. 13. On 14 September 2010,ISO 26000 ,which gives organizations guidanceon implementingsocial responsibility (SR) wasapproved for publication as anISO International Standard. 14. 15. Banking social trust for future withdrawal 16. 17. A shift instrategicdevelopment of philanthropy to support theirbottom line Corporation Generous Automobile Company Hunger,1985 Homelessness,1988 Healthcare,1991 18. CAUSESwhose mission is the environment; specifically air quality and water pollution Now until forever Corporation Generous Automobile Company 19.
20. What isinfluencingnonprofits ? 21. 22. Recession = diversify to stay alive Diversify to Excel 23. 24. Corporate giving is a result of the responsibility of companies for society. The Nonprofit Water Cooler A niche for corporate giving nonprofitwatercooler.com 25. What used to be social investments aligned with timely social issues not necessarily tied to the business,have been transformed to social investments that are aligned with the business. The end of corporate philanthropy? PRWeek USprweekus.com 26. Heather Watson-Summerer Manager Public Affairs Lynda McHugh Director of Sales SupportBroker Relations What makes a goodpartnership ? 27. 28. 29. " Corporate social responsibilityis the continuingcommitmentby business to contribute to economic development whileimprovingthe quality of life of the workforce and their families as well as of the community and society at large" World Business Council for Sustainable Development 30.
31. Philanthropic: Impact Partnerships External: Sustainability & Environment Internal: Corporate Governance Administerand Monitor 32. FinancialImpact Environmental Impact Social Impact Triple Bottom Line Measure 33. 1895 1953 1960/1970 1980 1989 1992 1995- to present 34. What is theGoal ? 35. 90% = Business benefits and new business opportunities 36. 37. 38. 39. 40. 41. 42. The businessgoalsmost often cited Enhancing the companys reputation orbrand ,LocalImpact Buildingemployeecapabilities and Improving employee recruitment and retention. 43. 44. 45. TheNexus 46. 47. 48. 49. 50. 51. Leadership 52. Advocacy 53. Volunteer staff 54. Future donors 55. 59% say ItsImportant 56. FourP snot all equal 57. 58. Concentrate theirefforts Brand image Employeesatisfaction Local Impact 59. 60. Build a deepunderstandingof thebenefits 61. Find therightpartner. 62. Key Behaviors inSuccessful Partnerships 63. PersonalRelationships 64. 65. 66. ValueProposition 67.
Assets ofValue 68. Trust 69. Commitment 70. Summary and Q&A
71. Creative Exercise 72. ValueProposition Academic Institute Architecture Mailing services Food preparation Teenagers Urban Parents Micro beers Minority Business training Working Women Farmland Teachers Videos Parenting classes Retired Men Hospital Business leaders Food goods Mentoring Doctors Historic Factory Healthcare Prof Manuals Vision testing Young Professionals Geographic Expertise Products Program/services Market 73. Outline for next week
Sondra Lintelmann-Dellaripa [email_address] www.harvestdevelopmentgrp.com 860-575-5132 74. Resources