mcc mcc consulting consulting Hugo E. MartinHugo E. Martin

mcc. It works! mcc. It works! FebruaryFebruary 20120144

A short Intro ...

mcc consulting Hugo E. Martin

Founded 1983 in Würzburg, Bavaria, Germany- since 1999 in Berlin, Germany

Working with successful clients & partners in Europe, Asia and USA

� Delivers concepts & services for publishers (digital, mobile & print)

� Delivers concepts & services for branding, marketing & sales

� Help to understand, adopt and integrate emerging technologies,and tools and utilize them for your business

� Coaches “Learning Organizations” and managers eager to learn

mcc mcc consulting consulting Hugo E. MartinHugo E. Martin

mcc. It works! mcc. It works! FebruaryFebruary 20120144

Has spend more than 40 years in publishing � Advertising & marketing� Product development� Management and personal development� Internationalization

More than 30 years in Corporate Communication & Marketing

� Magazines, books, Internet & IT&C� Consumer (b2c), business (b2b), channel� Direct marketing

More than 30 years in Management & Consulting� Coaching Learning manager & organizations� Utilizing emerging technologies for business � Publishing on print, online and cross-media� Social Media & Communities, IT+C technology� Internationalization� Brand management and sales

Hugo E. Martin (66)

mcc mcc consulting consulting Hugo E. MartinHugo E. Martin

mcc. It works! mcc. It works! FebruaryFebruary 20120144

� Help to understand, adopt and integrate emerging technologies

� Developing strategies & concepts for better ROI

� Development & relaunch of products, services & applications

� Branding & brand management

� Internationalization concept & coaching

� Advertising marketing & sales management

� Circulation marketing & sales management

� Assessments, personnel & organizational development

� Change & knowledge management

� Alliances, merger & acquisitions

� Succession planning & interim-management

Services for Publishers Services for Publishers –– Digital, Mobile & Digital, Mobile & PrintPrint ss

mcc mcc consulting consulting Hugo E. MartinHugo E. Martin

mcc. It works! mcc. It works! FebruaryFebruary 20120144

� Help with adopting & integrating emerging business technologies

� Branding strategy and concepts

� Coaching brand management

� Integration of Social Media in business concepts

� Developing a Customer Value Chain

� Internationalization - licensing - international cooperation

� Sales management international

� Sales training & coaching

� Assessments, personnel & organizational development

� Change & knowledge management

� Helping wit alliances, merger & acquisitions

Services Branding, Marketing and Sales Services Branding, Marketing and Sales

mcc mcc consulting consulting Hugo E. MartinHugo E. Martin

mcc. It works! mcc. It works! FebruaryFebruary 20120144

� Freelance adviser as coach / trainer

� Moderator, mediator mentor

� Adviser with special knowledge in project teams

� Adviser for strategy and concept development

� Interims-Management

� Service as match maker

� Networker and information agent

� Agent for subcontractors

� Subcontractor for existing business connections

� ... YOU name it !

Pragmatic approach on how to work togetherPragmatic approach on how to work together

mcc mcc consulting consulting Hugo E. MartinHugo E. Martin

mcc. It works! mcc. It works! FebruaryFebruary 20120144

Countries Countries II have done some businesshave done some business withwith (selected)(selected)

Austria - Benelux - Bulgaria - Croatia - Czech Republic - France

Germany - Greece - Hungary – Iran - Italy - The Netherlands

Poland - Romania - Russia - Spain - Turkey - Ukraine -

United Kingdom

China - India – Indonesia - Japan - Malaysia - Philippines

South Korea - Thailand - Vietnam

United States

Middle East – Tanzania - Zambia

mcc mcc consulting consulting Hugo E. MartinHugo E. Martin

mcc. It works! mcc. It works! FebruaryFebruary 20120144

mcc consulting

Hugo E.Martin Deliveries

P.O.Box 310906 Prinzregentenstr. 5

10639 Berlin 10717 Berlin

Germany Germany

How to get in contact / where to join ...How to get in contact / where to join ...

@hemartin

http://www.facebook.com/emartin.net http://www.facebook.com/hugo.e.martin

http://www.emartin.net

http://blog.hemartin.net

eMail hemartin@emartin.netIM/Skype mcchemartin

Phone +49 - (0)30 - 23 62 78 36Fax +49 - (0)30 - 23 62 78 38

mcc mcc consulting consulting Hugo E. MartinHugo E. Martin

mcc. It works! mcc. It works! FebruaryFebruary 20120144

Education1962 - 1965 Vocational training in book and magazine publishing, Würzburg1962 - 1965 Training college for book sellers, Würzburg1971 - 1972 Betriebswirt (HWL) Akademie für Betriebswirtschaft, Munich

Main subjects: Marketing and sociology1975 - 1981 Training in Humanistic Psychology, Rhetoric, Sales Management,

Management in London , San Francisco and Munich

Professional Career (selected)1966 - 1970 Marketing assistant, advertising manager - Vogel Verlag, Würzburg 1972 - 1975 Corporate management and marketing - ALNO Möbelwerke, Pfullendorf1975 - 1977 Marketing manager & sales manager London-South - Pieroth-Gruppe / Rhine Wine Ltd.,

London, UK1978 - 1983 Publisher CHIP & other Special Interest Magazines - Vogel Verlag, Würzburg1980 - 1983 Managing Director Software Publisher & Distribution - Intersoft GmbH, Ismaning1983 - 1992 Managing Partner - COMPUTER MARTIN, Würzburgsince 1983 Owner of mcc consulting Hugo Martin - mcc consulting, Berlin1993 - 1998 Publisher / Managing Director Vogel International - Vogel Medien Gruppe, Würzburg1994 - 1999 Managing Director - Vogel Kiado, Budapest, Hungary1994 - 1999 Managing Director - Vogel Publishing, Wrocław, Poland1996 - 1998 Managing Director - Vogel Publishing, Hong Kong, China1997 - 1999 Chairman of the Board - VBC, Beijing, China

Background information Hugo E. Martin (66)

mcc mcc consulting consulting Hugo E. MartinHugo E. Martin

mcc. It works! mcc. It works! FebruaryFebruary 20120144

mcc consulting, Hugo E.Martin, Würzburg since 1983Consulting and development of concepts for special interest and b-to-b magazine Consulting for ePublishing & eCommerceConsulting, concepts and development of multimedia projectsConsulting, concepts and implementation of projects in the area of enterprise & office communicationCoaching for business leaders, manager, groupsEmerging technology advice: Understand, adopt and integrate them in business and organizationsHow to approach, appear, share and be of value to members and groups in social communities and networksStart-up consulting internationally (e.g. USA, UK, Japan, CEE, Africa, Germany)Management consulting and innovation managementCoaching and training of project teams, esp. in publishing, IT&K, service industry and startups

Publisher / MD Vogel International 1993 - 1998Concept and coaching of the enterprise process globalization / internationalization

of the Vogel Media Group, WürzburgDeveloping and coaching of Vogel‘s subsidiaries and partners in Central-/Eastern EuropeDeveloping and coaching Vogel‘s cooperation and joint venture in ChinaBlue Print and managing Vogel‘s strategic alliances in Europe, Asia / Pacific and USALeading CHIP and autoEXPERT globalization processDeveloping Vogel‘s Global Advertising Sales Network

Selected Key Projects ... (1)Selected Key Projects ... (1)

mcc mcc consulting consulting Hugo E. MartinHugo E. Martin

mcc. It works! mcc. It works! FebruaryFebruary 20120144

COMPUTER MARTIN GmbH, Würzburg 1983 - 1992Concept IT for medium and large sized enterprises and organizationsConsulting in enterprise wide communication and infrastructureConcept, fine planing and implementation - Connectivity IBM, DEC, SNI, HP and Bull as well as local

networks of (LAN‘s) and WAN‘sApplication Programming to SAP/2 (planning, plan / actual comparison etc.)Advice, training and getting started support in DTP, graphic and multimediaAdvice and getting started support in application environment development Advice, implementation and training in connection with business management applicationsIT education concepts, development of training material and trainingTechnical service and customer service for medium and large sized enterprises

Vogel Verlag, Würzburg - Special Interest 1978 - 1983Co-developer, project leader and publisher of the magazine “CHIP“(and all other Special Interest titles)Books and Specials round around “CHIP“Relaunch of the magazine “Populäre Elektronik“Concept and implementation of country / regional supplements (Asia)Concept development of “PC-Magazine“ (USA)Concept development of “PC-World“ (USA)Concept and implementation of the magazine “PC Personal Computer“ and “HC Home Computer“Concept and implementation of the b-to-b supplement “IC Bürokommunikation“

Selected Key Projects ... (2)Selected Key Projects ... (2)

mcc mcc consulting consulting Hugo E. MartinHugo E. Martin

mcc. It works! mcc. It works! FebruaryFebruary 20120144

Pieroth-Gruppe / Rhine Wine Ltd., London 1975 - 1977Development of a sales manualDevelopment and execution of sales, telephone and trade fair trainingDevelopment and implementation of sales competitionsDevelopment and control of direct marketing activities within UK markets Management of “On-The-Road“-sales campaigns in UKPlanning and management of approx. 40 trade fair participations in UK

ALNO Möbelwerke (Kitchen), Pfullendorf 1972 - 1975Development and implementation of medium and long-term corporate planningDevelopment of a new marketing system (incl. brand and channel marketing)Development of a new system for faster and market oriented product developmentDevelopment of up-to-date sales management system incl. ALNO Information Center (AIZ)Development and execution of sales trainingMember of advertising consultant board AEG Haushaltsgeräte, NürnbergMarketing and media planning (Consumer & Channel)

Selected Key Projects ... (3)Selected Key Projects ... (3)