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SHORTSEA VEST
Stavanger, 13 September 2011
Morten Agervold
Cluster manager, Seago Line Scandinavia
SEAGO LINE
Geographical scope
Europe including Baltics
Mediterranean Sea including North Africa and the Levant
Black Sea
seagoline.com
A. P. Møller - Maersk’s new intra-Europe carrier
WHY SEAGO LINE INITIATIVE? Undivided intra-Europe focus
from ”one of many trades”
to ”the one and only trade”
Dedicated Seago Line people in all countries with in-depth local market knowledge
”the one and only trade”
WHY SEAGO LINE INITIATIVE? Move from road-based to sea-based transport
Over-loaded road infrastructure
Environmental concerns
road-to-sea conversion within Europe (EU)
Near-market sourcing
European retailers switching from e.g. Far East to Mediterranean countries
Shortened transit times
Reduced carbon footprint
HOW WILL SEAGO LINE BE DIFFERENT?
1. Operations
Operation Department centralized in Copenhagen
Faster responses
Easier communication between commercial desk and operations
Closer to the market
Closer to your business
2. Network
Extensive short sea coverage providing:
Services and products tailor-made for the intra-Europe market
More direct routes
Ease of doing business, all in line with customers’ expectations
Unmatched reefer capabilities
Joint container equipment pool with Maersk Line and Safmarine
HOW WILL SEAGO LINE BE DIFFERENT?
HOW WILL SEAGO LINE BE DIFFERENT?
3. Process and documentation speed will be fast→ Some examples
Booking confirmation
Deadline for booking
Issue B/L verify copy
B/L amendments
Dedicated intra-Europe experts at origin and destination
Process and documentation speed improving from October 2011
Empowered front line representatives - allowing local documentaion amendments - and resulting in faster decision making
From November 2011, Seago Line will issue own B/L and invoice
Full IT integration by November 2011
Staffing in the countries and Head Office near completion
New Head Office move completed
HOW WILL SEAGO LINE BE DIFFERENT?
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Questions?
QUESTION TO TRANSPORTATION USERS:
WHAT WOULD YOU LIKE TO SEE FROM A NEW SHORT SEA CARRIER?
IN TERMS OF
New or enhanced services
Port calls
Operational aspects
Documentation
Processes and procedures
Others?
HOW DO WE MAKE IT HAPPEN?
COOPERATION and PARTNERSHIPS!
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THANK YOU FOR YOUR ATTENTION
