system analysis of advertising success

Side View is an integral service that, through free software, analyzes people’s reaction after an induced stimulus and from it getting useful information in order to establish and orient the communication with the user.

We go close the public with proposal

We develop the brand’s experience of the user

+innovative +social +emotional

Side View uses

a high standard of innovation technology

in order to observe

and analyze the behavior of the people

acting in a specific environment

Side view puts itself in the face of user to collect the information in real time, such as, the number of the people who are watching, their reaction,

the depth and the level of interest towards the product,

the moment of more confluence, etc…

Side view can be also applied to public spaces, to point out the traffic in a specific area, or the level of interest towards an exhibited item

The collected information is processed in order to produce global and former dates for organizations, companies, social networks and people

1 2 3

advertisingcommunication

interactive

how it works?

user / prosumer / crossumer< input > < output >

customer / partnersideview

Recognition through machine vision quantitative and qualitative parameters, in addition to various interactions.

User interaction, content, smm, interactions.

Data collection. Measurement, control and monitoring.

With this information we can improve

the experience of the user connected to its environment

making it more profitable and effective.

Side view has awarded the Prize to the Initiative and Corporate Innovation, announced by Forja XXI Foundation and by the Council of Seville.

This prize can be awarded to innovative initiative of Andalusia.

#add_lab is a space of creation and experimentation where technology and

culture are hybridize through a shared learning.

TECHNOLOGY AND CULTURE LABORATORY

Side view is a product of

www.add-lab.comwww.sideview.es

comunicacion@add-lab.com3 Almadén de la Plata street

Seville-Spain-41008 00 34 954 43 43 27

Images courtesy of>Image Science & Analysis Laboratory, NASA Johnson Space Center. http://eol.jsc.nasa.gov