Successful Marketing

Pauline Rowson

Presented by:

Tonmoy Bora

Successful Marketing ?

• A long term strategy.• A management philosophy that should run right

through the business.• Know your customer and thinking like them.

Relaying a consistent message Target customers They can Understand

Know your customer

• What they buy and Why ?• Communicate the benefits of the product or service.

Reason of buying product • Objective : To satisfy physiological needs in buying.• Subjective: Personal based or psychological reason.

Developing the product for customer satisfaction

• Better• Newer• Different• More Profitable

Pricing

• Won’t be same forever.

• Attuned to the Marketplace, Competetion & Changing consumer Attitude

• Can also be linked to the packaging.

Marketing tools to build competitive edge

• Branding• Image• Price• Product or service differentiation• Building and maintaining reputation

BrandingTo define identity and helps people to relate to the product.

Factors to building brand• The product itself• The Packaging• The Advertising• The Brand name• The Price• Availability

Image

• First Impression• Telephone• Face-to-face• Infrastucture

Competitive edge through Price

• Should not sacrificed on the alter of profitability.• Secondary consideration If Quality and Reputation are strong.

Competitive Differentiation

• Innovation is important.• Should be looking for new and deliver a better service.

Reputation

Do good work and more work comes from it.

Marketing tools

Advertising• Television• Radio• Newspapers• Magazines• Wall Planners,diaries etc.• Poster advertising• Internet

Signage• Business Premises• Cars, vans etc.

Promotional Items• Notepads• Pens• Carrier Bags• T-Shirts etc.

Direct Marketing• Mail Order catalogues• Mailshot letters• Mailshot leaflets• Door-drop leaflets• Insert into magazines• Telemarketing• Internet

E-Marketing/Viral Marketing• E-Shots• E-Bulletins• E-Newsletters• Social Networking sites• Blogs

Editorials• Press releases and articles

Exhibitions and trade fairs Personal Selling• Sales representative

Seminars/demonstrations/open days Sponsorship

ThanK YoU