Business Profile The Group

Challenge The Group is the UK’s leading digital corporate communications agency, specialising in web channel design and build and content creation. The agency works with corporate communications teams in FTSE100 and FTSE250 companies, but required a PR strategy that would deliver a far higher business profile across a range of sectors and communications disciplines including: PR and corporate communications Investor relations National business media Digital marketing and technology

Solutions We developed a strategy that identified thought leadership issues related to digital corporate communications. We then tailored these to work in a range of specialists media, for example: • Travel • Investor relations • Financial services • Brand marketing • Design We helped The Group package it’s own IP into PR-able research. And arguments to persuade the press to investigate why digital corporate communications is a priority issue for FTSE100 companies. The outcome was a consistent flow of high-profile coverage.

www.simpaticopr.co.uk

* Exciting news: FTSE

100 companies

increasingly "like"

Facebook and Twitter,

according to new

research by The

Group. The number of

FTSE 100 companies

running a Facebook

page has gone from

25% to 38%.

Meanwhile, 56% of

FTSE 100 firms now

run a corporate

Twitter account, up

sharply since

December. The top-

performing social

media users in the

FTSE 100 across

everything - that is

Twitter, Facebook,

YouTube and so on -

are ARM Holdings,

Aviva, Carnival,

Centrica, Pearson,

Reckitt Benckiser,

SABMiller, Shell and

WPP. The most

prolific Tweeters

include BP, M&S and

Tesco.

Business profile….

“Simpatico have been a real find for us. “They’ve helped us set up our PR and media planning, worked on making our news and research output meaningful, and have been a listening ear when we’ve needed it. All done with care and knowledge and empathy. “Highly recommended.” Mark Hill, Principal, The Group

www.simpaticopr.co.uk

Vertical media sector profile….

Results Coverage for the Group increased more than 300% over the first year. The Group’s FTSE100 Social Media Index research has been refined into a marketable proposition and is now achieving wide-spread recognition. For example a three page feature in PR Week. The Group’s expertise is now recognised across a range of vertical media, which has created opportunities for tailored op-ed profile building coverage. The campaign continues to deliver regular business exposure through high quality thought-leadership editorial.