*VIDEO BY Erik Qualman

Top 3 Questions You Want Answers To

Survey Participant Demographics

• 1898 Surveyed Participants• 57% of survey participants were

focused primarily on attracting businesses (B2B) and 43% primarily targeted consumers (B2C).

• Most survey participants (75.1%) were between the ages of 30 and 59. The median age was 40 to 49.

• Females edged out males, representing 60% of all participants.

The Benefits of Social Media Marketing

Help Close BusinessIt takes time to develop relationships that lead to actual business.

For example, 73.8% of marketers who have been using social media for years report it has helped them close business (a 12% increase from 2009).

More than half who spend 11 or more hours per week find the same results.

Generate ExposureEven with a minimal time investment, the vast majority of marketers (78% or higher) indicated their social media efforts increased exposure for their business.

Nearly all marketers who’ve been employing social media marketing for years report it generates exposure for their business and a significant 62.4% strongly agree.

Result in New Business Partnerships53.1% of people who’ve only invested a few months with social media marketing report new partnerships were gained.

Even the majority of those investing 6 to 10 hours per week in social media were able to build new partnerships.

Marketers selling to other businesses were more likely to achieve this benefit (60.8%) than those selling to consumers (49.4%).

Generate Qualified LeadsMany businesses are hoping that social media will be the Holy Grail for lead generation.

Indeed after only a few months and with as few as 6 hours per week, half of marketers have generated qualified leads with social media marketing.

Reduce Overall Marketing ExpensesThe main financial cost of social media marketing is the time it takes to gain success.

However, a significant percentage of marketers strongly agree that overall marketing costs dropped when social media marketing was implemented.

Increase Organic SEOOf those who have been using social media for years nearly 73% reported a rise in search engine ranking.

More than half investing at least 6 hours per week in social media marketing saw improvements in search engine rankings.

Increase Traffic, Subscribers, Opt-in ListAt least 2 out of 3 marketers found that increased traffic occurred with as little as 6 hours per week invested in social media marketing.

And those who’ve been doing this for years reported substantially better results.

Commonly Used Social Media Tools

Commonly Used Social Media ToolsTools used by Beginners

Tools used by Experts

Future of Social MediaAt least 67% of marketers plan on increasing their use of:•Blogs•Facebook•YouTube & Videos•Twitter•LinkedIn

80% have no plans to utilize MySpace or will reduce their efforts, fueling the rumors that MySpace is a shrinking network.

*VIDEO BY Erik Qualman

Geo-Location

Media Success Metrics

• Daily Story Feedback– How often your fans click “like” and comment on the status

updates you post• Klout– An online influence gauge that combines several data points

• Followers • Retweets • Clicks On Links• And More!

2 Profile SetupUp to 2 Status Updates per monthMedia UploadingProfile NetworkingTwo Hours Social Media TrainingOne ½ Hour Strategy Meeting per monthSPAM Removal on 2 Social PlatformsAccept “Friend Request” and Follows1 Hour Photo Session

4 Profile SetupUp to 4 Status Updates per monthMedia UploadingProfile NetworkingCustom Facebook FanPage TabsTwo Hour Social Media TrainingTwo ½ Hour Strategy Meetings per monthSPAM Removal on 4 Social PlatformsAccept “Friend Request” and “Follows”1 Hour Photo Session

8 Profile SetupUp to 2 Status Updates per weekMedia Assistance & UploadingProfile NetworkingCustom Facebook FanPage TabsTwo Hours Social Media TrainingEmployee Implementation TrainingThree ½ Hour Strategy Meeting per monthSPAM Removal on 2 Social PlatformsAccept “Friend Request” and Follows1 Hour Photo Session1 Hour Video SessionAudience Building

Unlimited Profile Setup Up to 2 Status Updates per Day Media Assistance and Uploading – Onsite Profile Networking Custom Facebook Fan Page Tabs Two Hour Social Media Training Teaching of Employee Implementation – Onsite Four ½ Hour Strategy Meetings per month SPAM Removal on up to 9 Social Platforms Accept “Friend Requests” and “Followers” 1 Hour Photo Session 1 Hour Video Session Accelerated Audience Building Reputation Monitoring

The Ultimate Social Media Campaign