Prepared byeSocial Strategies

Analyze Your Data

Simply

Camberley WoodsFounder of eSocial Strategiesesocialstrategies.com@go_social

Presented by:

Look at Historical Data

Set Benchmarks

Determine SMART Goals

Reach SMART Goals

Analyze Data

Overview

#1 Look at Historical Data

Average Visits Per

Month

Average Leads Per

Month

Number of Blog Posts Per Week

Number of Landing

Pages Per Week

You will want to look at…

Finding Average Visits

Per Month

Sometimes we even analyze using Google Analytics

Pageviews Helps us identify which pages people are visiting

Sources ReportHelps us see total website traffic by source

List ToolsAllows us to export all leads within a certain timeframe and the data associated with these leads

Landing Page ToolsAllows us to filter through landing pages by views, contacts, new contacts, etc.

Sources Contacts ReportAllows us to view total number of contacts by source

Finding Average LeadsPer Month

Number of Landing Pages Per Week

There are two places where you can find

these numbers

Number of Blog Posts Per Week

There are two places where you can find

these numbers

Average Visits/M

onth:859,412

Blog Posts/We

ek:4

Landing Pages/W

eek: 5

Average Leads/M

onth: 2,188

#2 Set Benchmarks

“A standard of

excellence of which similar things should be measured or judged.”

What is a Benchmark?

Use your own benchmarks instead of industry benchmarks

Compare apples to apples

Things to keep in mind…

Back-To-School Marketing Campaign Benchmark

Average % Increase in

Leads End of School Year Campaign/

Back-to-School Campaign:

16.28%

Average Leads/M

onth: 2,188

#3 Determine Smart Goals

SMART goal setting

SPECIFIC: Significant, Simple

MEASURABLE: Meaningful, Manageable

ATTAINABLE: Appropriate, Achievable

RELEVANT: Results-oriented, Realistic

TIMELY: Time-oriented, Time-based

S

M

A

R

T-Hubspot

SMART goal settingSPECIFIC: Increase number of leads routed to outbound call center during Back-To-School 2012 Campaign

MEASURABLE: Hubspot

ATTAINABLE: Increase Leads by 16.5%

RELEVANT: Results-oriented, Realistic

TIMELY: Back-To-School Campaign (September 2012-November 2012)

S

M

A

R

T-Hubspot

#4 Reaching Your Goals

o Blogging

o Social Media

o Organic Search

o Emails

o Paid Search

Increase Traffic! But how?

o Call-to-actions1. Primary CTA2. Secondary CTA

o Landing Pages

o Offers

o Email Workflows

…and Increase Leads!

-Hubspot

#5 Analyze Data

Average Visits Per

Month:897,666

Average Leads Per

Month: 2,641

Number of Blog Posts Per Week: 6

Number of Landing

Pages Per Week: 8

You will want to look at…

Now, measure against your SMART

Goals

Compare historical vs. current campaign

What has increased or decreased?

Do results align with your SMART goals?

Questions

?

View these slides at

http://www.slideshare.net/eSocial_Strategies