Kitchen & Bath Market:KITCHENS

Study Methodology

All the data in this report are based upon a series of surveys conducted among several groups. A consumer survey conducted among 532 homeowners who have were

involved in either a Kitchen or Bathroom remodeling job. A survey of new home builders, with a sample size of 259 builders. A survey of 126 residential remodelers. And a total of 161 general contractors.

Residential Kitchen & Bath Market

The U.S. residential Kitchen & Bath market is estimated at $134.1 billion Remodel and Replacement (R&R) account for nearly two thirds of the total

residential market, or $85.2 billion. Construction of new homes contribute 36% of the total, or $48.9 billion.

37%

26%

13%

23%

Kitchen & Bath Market

KitchenR&R

BathroomR&R

KitchenNew

BathroomNew

Spending for Bathroom products is nearly equal to that for Kitchen products. Total spending for Kitchen products is $67.3

billion, or 50.2% of the total. Bathroom products captured $66.8 billion of

the total.

Remodel & Replacement Segment

Residential Remodel & Replacement (R&R) contributes $85.2 billion to the U.S. economy.

Kitchen products account for 58% of total R&R, or $49.7 billion Major or complete Kitchen remodeling jobs represent $34.6 billion of spending Replace and minor remodels are a $15.1 billion segment

18%

41%5%

37%

R&R SegmentKitchenMinor

KitchenMajor

BathroomMinor

BathroomMajor

“Minor” includes replacement and minor remodel jobs

“Major” reflects both major as well as complete remodel remodels

Spending for Kitchen Products

Total spending by consumers and professionals for Kitchen products reached $67.3 billion.

Nearly half of the dollars spent (48%) for Kitchen R&R products go for Cabinets and Appliances. Combined they represent nearly $32 billion. Countertops and Flooring follow in importance.

$67.3Billion

R&R Kitchen Remodel by Project Size$49.7Billion More than 10 million households were involved in a Kitchen

remodel or replacement job. They spent $49.7 billion for Kitchen R&R. Just under one in five of projects were complete remodels, but

these accounted for nearly half of the total Kitchen Spending.

19%

18%

41%

22%

Number of Projects

47%

22%

26%

5%Spending Amount

Complete Major Minor ReplacementType of Remodel Project

Just about one-fifth of the jobs contributed a little over a fifth of the spending.

The full report gives additional detail on spending by product category for each project type.

This full report includes:

The size of the Kitchen industry: by type of remodel activity by estimated retail market by consumer profile.

Product choices by type of remodel activity for: Consumers Professionals

A consumer Kitchen remodel analysis. A professional Kitchen construction/remodel

analysis.

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