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Slide presentation on the Social Media plan for Travel Selection. Created by Scott Krause and Carla Hertel.
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Travel SelectionLocal travel agent’s first steps into social media.
http://www.travelselection.us
About Travel Selection
• Founded in 1993• Women-Owned and Operated• Packages for:– Exotic Destinations– Tours– Cruises– Customized Packages
• Russian Specialties– Visa Assistance
Competitors
• Local–Millennium Tours–Best World Travel– Travel Team
• National– Expedia– Travelocity–Airlines
Objectives
• Expand audience base–All Baby-Boomers–Group Sales–Corporate Sales
• Interaction with customers• Feedback on programs
Social Media Landscape
Primary Tools
• Twitter–Regular tweets about deals
• Facebook–Get to know the travel agents
• Blogger– Tips to travelers
• Website–Deal details, Satisfied Customers
Metrics
• Twitter– 100 followers within year 1
• Facebook– 100 likes within first 2 months. – 200 likes within year 1
• Blogger– 100 views per post within 1 year
• Website– 1 positive rating per curator application before 2013
Posting Schedule
• Initial–Once per Day per Channel• Blogger – three posts / week
• Long-term– TBD– Increase use of effective channel–Predictable Content Scheduling• E.g. Travel Tip Wednesdays
Content
• Daily Deals• Travel Tips• What’s Happening at the Agency?• Destination Recommendations• Travel Polls or Questions• Coupons/Promos• Contests• Special Giveaways
Adoption Plan
• Initial Setup–DONE!
• Training–Account
Administration–Posting Content–Monitoring Metrics
• Ongoing Support
Changes Needed
• Website Maintenance–Adding social media feeds–Adding Facebook, Twitter links–Adding curation buttons
• Social Media Integration–Cross-promote between channels
• Content Commitment–Create new, useful content regularly
Lessons Learned
• Commitment is Key!
• Content is King!
• Marketing integration at the start
• Design with the goal in mind
Thank you for beginning the journey with us.