So Cult

humans, brands, stories

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Making an impression is getting harder every day.

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Competition is intense.

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We are bombarded by over 1,000 ad messages every day. *

*Results may vary, but you get the idea : it's a lot.

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Aspérité : n.f. (a-spé-ri-té)

Etat de ce qui est rugueux, inégal.Saillie, partie qui dépasse.

Fig. L'aspérité du caractère. Les aspérités du style, tout ce que le style a de rude dans la forme.

Grabbing attention isn’t that complicated. (Once you understand basic rules)

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 But how do you keep it?

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Being mesmerizing is more complicated.

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Grabbing attention is good. Captivating attention is better.

So We know

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humans love

stories

So Cult

humans love

stories

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humans love

stories

So Cult

humans love stories

Image : Robbie Cooper Série «Immersion» - «Jerard Ocitti & Noah Harrowes playing Star Wars Battlefront videogame»

So We think

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Sometimes a message alone is not enough.

awesome logo

So Awesome

It’s important to tell a story.

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‟with great power comes great

responsibility”

message

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story

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‟always follow

your dreams”

le messagemessage

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l’histoirestory

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‟Think different.”

le messagemessage

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l’histoirestory

So What ?

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You hear a message.

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You listen to a story.

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To tell a story you need an audience.

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Source : « The Conversation Prism » by Brian Sollis & Jess3

Here is where stories are told.

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Oops.

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Story

Here is where stories are told.

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Source : « Social Media Brandsphere» by Brian Sollis & Jess3

Here are some storytelling tools.

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Passive audiences become engaged actors.(And that’s good !)

passive audience(allegory)

engaged actors(allegory)

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Media become brands.

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Brands become media.

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Brands become pop culture.

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Brands become icons.

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A good brand story is a good story. Period.

So We do

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Brand persona

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Brands don’t just tell stories, they are stories.

The best brands are easy to spot : they are memorables protagonists.

Brand persona

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Brand Content

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Brand Content

Good brand content is good content. Period.

(The pitch becomes the brand baseline)

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Social storytelling

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In social media, the public is the media and the brandis what’s said about it.

Social storytelling

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Transmedia Storytelling

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We are multiconnected. 

Today, a well-told story is a story that multiplies points of entry.

Transmedia Storytelling

So We are

So Cult

So/Cult is the fusion between Olivier Ravard, idea digger & storyteller and Celina Barahona, multimedia projects director.

we are humans

we are

humans love

stories

One More thing

So Cult

To tell a good story,you need a compelling hook.

So Cult

A hook is an irresistible magnetthat attracts the audienceand draws it into the story.

www.socult.net

us@socult.net

twitter : @so_cult

So Cult