Social: A Network Leader's Perfect Diversity Platform

2014

www.DiversityBestPractices.com

SOCIAL—A Network Leader’s Perfect Diversity Platform

David C. Thompsonabout.me/dcthompson

@dcthmpsn

2014


Purpose

To develop a plan that connects your objectives as a Network Leader to measurable outcomes, using ‘social’ as an enabling tool

2014


Key Takeaways Tools and time within a group environment to

realistically explore what it is you’re trying to achieve through using socially‐enabled tools as a Network Leader

A measurement framework to track and, ultimately, celebrate your work

Metrics in social—a realistic discussion of what translates offline and what’s just nonsense

Facilitated peer‐discussion regarding barriers to behavior change, and some things to think about when planning to enrich for success

2014


Two Truths and a Fib

I am a member of the Royal Society of Chemistry

I am a rabid fan of English Football In a past life I co‐hosted a late night radio show

2014


WHO WANTS TO SWITCH SEATS?

2014


The wily draw of patternhttp://www.rhl.org/blog/blog/classes/the‐assigned‐seat‐phenomena/1460/http://www.psychologytoday.com/blog/people‐places‐and‐things/201111/seating‐planning

2014


As a Network Leader, Homophily is your enemy

2014


Barriers to Change

At your tables brainstorm the nature of barriers to change (5 mins) Think about how they manifest at the individual, organizational, and societal levels

Think about ways you’ve seen people, organizations, societies overcome those barriers

Group debrief (10 mins)

2014


Should we all just go home now?

‘Exploit’Current state

‘Explore’

‘Engagement’ – “… social learning, usually within a peer group, that typically leads to

the development ofbehavioural norms and social pressure to enforce those

norms”*

* “Social Physics: How good ideas spread” Alex Pentlandwww.socialphysics.org

2014


There is hope

http://nudges.wordpress.com/the‐amsterdam‐urinals/

2014


Who is in?

Doing something you don’t currently, requires engagement and focus

These are the behaviours that will shift your patterns of ‘exploitation’ in the direction you yourself identified

Do you have the engagementand focus to begin this journey?

2014


Social 1‐oh‐1

“A contextual, digital, interaction between people and content, mediated by search”

ContentPeople

This is inherently asymmetric with respect to people

2014


Gartner Magic quadrant for social software in the workplacehttp://www.jivesoftware.com/why‐jive/resources/analyst‐reports/register‐gartner‐mq‐2013‐ssiw/

2014


Where do you want to go?

Commander’s intent is an intent describing [military] focused operations and it is a publicly stated description of the end‐state as it relates to forces (entities, people) and terrain, the purpose of the operation, and key tasks to accomplish. It is developed by a small group,

e.g. staff, and a commander.

http://en.wikipedia.org/wiki/Intent_(military)#Commander.27s_intent

2014



2014



Individually take 5 minutes and reflect on where you want to take your group as a Network Leader. Consider: Starting backwards – what’s the outcome you’re trying to affect? In the service of what?

How is what you are planning connected to the bigger picture?

How are you planning on using social tools? Have you considered multiple paths to your outcome(s)?

Group debrief 5‐10 minutes

2014


Social Measurement 1‐oh‐1

Frame what you can measure in terms of ‘level of engagement’

Increasin

g en

gagemen

t Advocacy

Understanding

Awareness

2014


Example: Advocacy

A status update, or tweet, read by my followers can be re‐shared to their followers through ‘re‐tweeting’

We don’t just want to produce content for the sake of it. How can we measure engagement with this content: Ratio of re‐tweet/tweet is a proxy for engagement: How much of the content I create, is subsequently re‐shared, by my followers?

2014


Example: @boehringerusRetweetCount

Tweet Count (8/29/2012)

Tweet Count (12/7/2012) Delta

25 1 1 012 1 1 011 1 1 09 1 1 08 1 1 07 4 4 06 2 4 25 12 14 24 21 29 83 38 55 172 77 125 481 153 220 670 300 410 110

Total 612 866* 254Ratio 0.51 0.53 0.57

2014


Use a Logic Model

http://www.cancercorecompetency.org/howto.php

2014


It’s measurement Jim …

Individually take 5 minutes and revisit where you want to take your group as a Network Leader. Consider: Inputs Outputs How will you measure outcomes?

Group debrief 5‐10 minutes

2014


Purpose

To develop a plan that connects your objectives as a Network Leader to measurable outcomes, using ‘social’ as an enabling tool

2014


Key Takeaways Tools and time within a group environment to

realistically explore what it is you’re trying to achieve through using socially‐enabled tools as a Network Leader

A measurement framework to track and, ultimately, celebrate your work

Metrics in social—a realistic discussion of what translates offline and what’s just nonsense

Facilitated peer‐discussion regarding barriers to behavior change, and some things to think about when planning to enrich for success

2014


QUESTIONS?

Business

Social: A Network Leader's Perfect Diversity Platform